Area Sales Manager
Kitu Life Inc. - Super Coffee
Founded by three brothers in the youngest brother's college dorm room, Kitu Life is now one of the fastest-growing beverage companies in the world. Our consumer packaged coffee products taste great, contain no sugar and have added supplements such as Protein, MCT oil and L-Theanine. We are committed to spreading positive energy with a great culture and only the very best employees who have a strong desire to be part of something truly special should apply.
Key Area of Focus for an ASM at Kitu:
a. Clearly own 40-50 influential accounts (see KPI’s section for definition of “Influential Accounts”) in their designated area and ensure we are driving growth; development with these customers. These accounts should be clearly articulated by the ASMs manager. Roughly 75% of an ASMs time should be dedicated to focusing on these accounts. The list of influential accounts should be reviewed and adjusted as needed at least 1-time per quarter, but as frequently as monthly, pending on needs of the area, promotional schedules, new product launch, new retailer launches and seasonal selling patterns!
Additional Areas of Focus:
a. Managing and executing on all sales tactics and initiatives assigned the ASM’s manager in accordance with our Sales Goals & Budgets. This will include but not be limited to: Chain accounts, working with DSD distributor sales reps & independent accounts, in-store demos, merchandising & display building, route rides, local field marketing events and distributor blitz’s (both in-home region and external regions.)
b. Responsible for winning at the account level and driving velocities to the best of your ability which includes aggressive demoing and building off-shelf displays at priority retailers at the direction of your Territory Sales Manager.
c. Responsible for reporting directly to your Territory Sales Manager on a weekly basis in regards to weekly goals, tactics, initiatives assigned by your Territory Sales Manager. Your Territory Sales Manager is responsible for coordinating weekly 1 on 1 meetings to cover your goals & progress.
d. Responsible for working with select Retail and Foodservice broker reps in the field as directed by your Territory Sales Manager.
e. Training and managing your Part-time sales persons & PEP Squad members in your territory at the direction and support of your Territory Sales Manager & Field Marketing Director.
f. Hosting weekly 1 on 1 calls with your Part-time salespersons and PEP Squad to cover goals & responsibilities. You are responsible for scheduling and sharing the weekly agenda & taking notes on these meetings to hold each other accountable.
g. Participating on weekly full squad calls, and additional Sales Calls at the direction of your Territory Sales Manager.
[Entry-level sales role]
Manager: District Sales Manager or Regional Sales Manager (if no DSM in region)
Direct Reports: Part-time field sales persons & PEP Squad