Sales Manager - NJ

Two Roads Brewing Company

Position Overview:

Two Roads is looking for dedicated Sales Manager to join our winning team. This position is the account and consumer facing contact for Two Roads Brewing Company within the NJ territory.  The goal of the sales manager is to increase sales in their territory by identifying new distribution opportunities and fostering the growth of existing accounts. The ideal candidate will have a strong passion for craft beer and will represent the TRB brand to consumers, accounts and our wholesale partner.


  • 3+ years in the craft beer industry or related beverage sales experience 
  • Direct selling experience in NJ
  • Candidate must reside in NJ
  • Must be 21 years of age or older
  • Must have a valid driver’s license and the ability to travel within the state-wide territory
  • Proficiency in word, spreadsheet applications, VIP/iDig and Lilypad preferred
  • Detail oriented and self-motivated
  • Must possess the ability to communicate effectively with out-of-state team members, accounts and wholesalers
  • Passion for taking the road less traveled!

Essential Duties & Responsibilities:

  • Build account base by targeting new or non-buying accounts
  • Foster growth of existing accounts to increase sales
  • Work with territory team and wholesaler to identify opportunities
  • Identify and communicate chain opportunities to chain team
  • Create target lists and collected data to build routes that target opportunities
  • Be the direct representative from the brewery to the consumer in designated territory
  • Plan, organize and represent the brewery at public events
  • Plan and execute on-premise events with focus on fostering supportive relationships with accounts
  • Conduct off-premise tastings to support accounts and interact directly with consumers
  • Achieve planned sales and distribution goals
  • Give direct feedback to manager and team on accounts and distributor relationships
  • Provide management with weekly report to recap previous week and summarize plans for the upcoming week
  • Conduct wait staff/ bartender educations
  • Ensure proper merchandising on and off premise
  • Track and monitor progress in all accounts using Lilypad
  • Create and maintain profiles for all accounts using Lilypad
  • Work with distributor brand manager and team to promote sales, brand awareness and consumption
  • Execute all administrative responsibilities in a timely manner
  • Host retailers and distributors at the brewery
  • Participate in wholesaler work-withs in territory


  • Strong passion and understanding of craft beer
  • Strong sense of urgency and commitment to achieving results
  • Self-driven, organized and willing to wear a lot of hats
  • Strong communication skills and ability to speak in front of large groups
  • Ability and willingness to accept feedback and grow from it
  • Organized and task-oriented approach to administrative work
  • Creative approach to events and consumer facing events


Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications as described in a job description. We are most interested in finding the best candidate for the job, and that candidate may be one who comes from a less traditional background. We would encourage you to apply, even if you don't believe you meet every one of our qualifications described. If you are unsure whether you meet the qualifications of this position, or how this would be determined, please feel free to contact to discuss your application.

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