Area Sales Manager- Beach Cities LA County

Figueroa Mountain Brewing Company

Los Angeles Beach Cities Area Sales Manager

Summary/Objective The sales representative is responsible for the sale of Figueroa Mountain Brewery’s products in a specified region and is responsible for sales and distribution growth within their territory. Provides sales support to distribution partners, street reps and team leaders.


Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Execute at least 130 customer calls per month including tastings, with buyers at on and off-premise accounts

2. Set up and execute events (i.e., tap takeovers, pint nights, beer dinners, etc.)

3. Stay in regular contact with distribution partners, street reps, and team leaders

4. Participate in weekly sales calls

5. Daily updates of all activities using Lilypad

6. Drive business in assigned markets and increase our market share

7. Meet expectation on all sales programs, including surveying of stores for display and distribution execution.

8. Analyze, articulate and strategize sales trends in your market.

9. Create and maintain profiles for all accounts in Lilypad

10. Create plans and document all activities at accounts for distributor follow up and recaps

11. Comply with all company policies, practices, procedures and controls applicable to your position.

12. Ensures compliance with all state and federal regulations with regards to alcohol consumption and other matters. Understand ABC laws and abide by them at all times.

13. All other duties as assigned



1. Customer Service Oriented

2. Time Management.

3. Priority Management /Results Driven

4. Organizational Skills

5. Effective Communication /Negotiating

6. Problem Solving / Adaptability

7. Business Acumen.


Supervisory Responsibility

This position has no direct supervisory responsibilities, but may serve as a coach and mentor for other positions in the department.

Work Environment

The sales representative will spend most of their work day on client visits, spending a large percentage of the day in the car, walking or standing. Administrative time and duties will be assigned by supervisor. The sales representative may be spending time in temperature-controlled warehouses, retail stores, restaurants or outdoor events.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

The employee is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move cases of beer up to 25 pounds and 50 pound kegs. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

Position Type/Expected Hours of Work Some flexibility in hours is allowed, but the employee must be available during the “core” work hours of 8:30 a.m. to 5:00p.m. Evening and weekend work may be required as job duties demand.


This position requires daily car travel to client locations within the prescribed territory. Occasional travel outside the local area and overnight stays may occasionally be required.


  •  Two years of proven results oriented sales experience; industry experience preferred.
  •  High school diploma Required. Bachelor’s degree preferred.


Additional Eligibility Qualifications

  •  Must be at least 21 years of age, be willing and able to consume beer

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