Field Sales Representative


Who We Are

DEFY is proud to be Woman-owned, Black-owned, and Veteran-owned. In 2018, founders Megan Bushell and Beau Wehrle partnered with Denver Broncos legend and Pro Football Hall of Famer Terrell Davis to launch DEFY. DEFY is the world’s first mainstream hemp CBD performance beverage built specifically for athletes, with 0% THC. DEFY delivers natural performance, recovery, and rejuvenation. And with research still only scratching the surface of hemp extract’s potential, we’re only just beginning to DEFY the Everyday.  DEFY is poised for big growth, adding some excellent individuals to the sales team.  If you have a passion for health and wellness, and a competitive spirit, let’s go!

What You Will Do 

  • Maintain, recognize and expand distribution in both new and existing accounts 
  • Travel throughout the territory and visit customers on a recurring basis 
  • Develop and maintain strong relationships with clients through the entire sales cycle, including developing new leads, educating about the brand and product offerings, and turning prospective accounts into long term customers 
  • Efficiently plan and execute assigned projects within the territory, ensuring decisions align with company objectives
  • Develop and implement strategies for achieving and exceeding set sales metrics  
  • Conduct strategic field sales tactics by cultivating relationships with store managers and buyers. This includes but is not limited to: securing additional product displays, expanding product facings, expanding brand blocks, filling distribution gaps, optimizing product placement, and increasing awareness of new products 
    • Creatively win and build secondary placements/off-shelf merchandising at the store level in fitness and grocery retailers
    • Help represent DEFY at various tradeshows and marketing events 

    Who You Are

    You are a results-driven, self-motivated, and sales-minded professional who enjoys cultivating relationships with other leaders. You are a go-getter, who’s excited to join a high-growth company and enjoy being in the field. You are passionate about health and fitness, entrepreneurial, and competitive. 


    • 1-3 years experience in a sales role with a growing company
    • Currently employed in a sales or field marketing role
    • Experience in beverage, or health and fitness a plus
    • Willing to work unconventional hours (e.g., late nights, weekends)
    • Experience and proficiency with Microsoft Office programs, tech-savvy
    • The ability to work independently and take initiative without everyday instruction
    • At least 21 years old
    • A valid driver’s license and a car for daily travel to accounts
    • US Military veteran status is a plus
    • Competitive – former high-level athlete a plus
    • Social butterfly - you love people and they love you
    • Driven and ambitious - you’ve got big dreams and will stop at nothing to achieve them
    • You move fast and get things done
    • Highly organized and attentive to detail - you don’t let things slip through the cracks
    • Successful - with the track record to prove it
    • Passionate - about meeting goals, moving fast, and fitness/wellness
    • Reliable - you never break your word
    • Honest, Humble, and Hardworking - always
    • Hungry and coachable - you’ve got a strong appetite for personal growth

    Do contact us if...

    • You want an experience that will catapult you ahead of your peers
    • You want to get in with a rapidly growing company at the ground level
    • You want to work with other high performers who will push you to perform at your best
    • You’re a good listener and a fast learner
    • You’re entrepreneurial and work well independently 
    • You want to be a part of a company that is doing some special

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