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eCommerce Manager

Guayaki Yerba Mate Co

The Yerba mate co.a subsidiary of Guayaki sustainable Rainforest products, Inc.JOB description

 

 

Job Title: eCommerce Manager Department: Sales Reports To: Vice President of Sales FLSA Status: Salary exempt

 

SUMMARY: Responsible for leading the company’s ecommerce strategy, execution and sales success, with an initial focus on Amazon, which will expand to additional marketplace platforms over time. 

 

  DUTIES AND RESPONSIBILITIES:

The following reflects management’s view of essential functions for this position. Management may assign or reassign duties and responsibilities to this job as required.

 

  • Lead all aspects of eCommerce digital marketing on Amazon to drive awareness, consideration, purchase and repeat purchase/Subscribe n Save business, including managing agency team executing Amazon Search campaigns, Amazon DSP programmatic campaigns and any additional high impact ad strategies, event or merch concepts.
  • Develop and execute all promotional campaigns, including managing offer development, cadence, and audience segmentation.
  • Develop the ecommerce sales plan, meeting and surpassing sales goals for each account and the total channel.
  • Develop and lead a plan for expansion across additional Amazon and marketplace channels, including high potential platforms like Instacart, Walmart.com, Kroger, Whole Foods, Amazon Fresh, PrimeNow and FreshDirect
  • Manage KPI reports, ROI analysis and sales forecast for top management, and suggest new business opportunities
  • Develop new product configurations (variety packs, etc) as part of an overall strategy to drive the business.
  • Coordinate with internal teams to accurately forecast product demand across ecommerce platforms, and ensure that operations are run smoothly and that product is always in stock.

     

    QUALIFICATIONS and REQUIREMENTS:

  • Expertise in managing and growing a business on Amazon (experience with additional high impact grocery eCommerce retailers like Walmart.com, Kroger.com, Target.com, FreshDirect a plus).
  • Experience with Amazon Advertising (DSP & Search).
  • Experience managing ecommerce for CPG/beverage brand a plus.
  • Experience with both 1P (vendor) and 3P (Seller) accounts a plus.
  • Bachelor's degree business, marketing, communications, or another related field
  • Ecommerce operations experience, including successfully coordinating with operations teams.
  • Proven analytical capabilities in an ecommerce environment

 



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