SALES DIRECTOR - Sketchbook Brewing Co.
We are seeking a craft beer sales leader who can join our senior team and deliver immediate gains in sales knowledge, distributor management, key account relationships, chain sales, sales marketing material improvements and production planning with improved forecasting and understanding of demand. Own the sales of all beer from Sketchbook including beer sent weekly to taprooms. Demonstrated support for constant improvement and development of better plans and processes for growth. A comfortable public speaker with competence in all MicroSoft Office programs as well as V.I.P. and other relevant beer sales platforms as necessary.
Be the voice of the market and the distributor's customersSupport and drive business planning and growth initiativesSupport annual production forecasting and development of attainable annual growth goalsAccountable for agreed distribution sales goals, both revenue and CE goals
- Member of leadership team
Deliver ABP and track results with quarterly reviewsGrow Sketchbook's mindshare and focus from distribution sales teamsTrack rate of sale / inventory and support production planningWork with distributors on ordering procedures and forecasting to inform production planningDevelop pre-sales plan for Seasonals and other RIS's to support production planningReinforce our product message and goals with distributor sales mtgs as appropriate
- Manage distributor relationships
Track inventory including beer sold to each TaproomInsure inventory on hand is enough to keep Distribution product in stockInsure inventory on hand protects freshness and dates of beer in marketUse inventories and sales velocities to support production planning week to week
- Own the Skokie Brewery finished goods in cooler
Drive ongoing development and improvement of sales materialsDrive ongoing development and improvement of marketing messages and materialsSupport distribution partners with market work days in each territoryDevelop and maintain relationships with key On Prem accountsDevelop and maintain relationships with key Off Prem and Chain accountsDevelop team of trained brand ambassador's for samplings, festivals and similar opportunities
- Sales & Marketing Materials
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