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Digital & eCommerce Marketing Associate

Purely Elizabeth

COMPANY BACKGROUND 

Based in Boulder, CO, Purely Elizabeth is a high-growth natural foods company focused on creating products using elevated, nutrient-rich ingredients. Their award-winning products include granola, oatmeal and bars. Founded in 2009 by Elizabeth Stein, a certified holistic nutrition counselor, the company is dedicated to helping consumers thrive on their wellness journey. 

SUMMARY

Purely Elizabeth is seeking a highly motivated Digital Marketing Associate to assist in the growth of our online marketplaces. This position plays a key role in not only how the Purely Elizabeth brand comes to life for consumers digitally but also in driving growth for the business. The Digital Marketing Associate will be responsible for optimizing our content across marketplaces and online retailers, managing our soon to launch subscription and loyalty programs, leading our paid media content strategy efforts and more. This is an incredible opportunity to learn both digital execution and strategy across many different platforms and marketplaces. 

The ideal candidate must possess strong organizational skills, strong communication skills both written and in a team environment, be driven and energetic, and be well versed in today’s digital landscape in order to succeed in our fast-paced, highly dynamic environment. 

KEY ROLES + RESPONSIBILITIES: Digital Marketing Associate

  • Manage and lead the strategy for our soon to launch subscription and loyalty program efforts.

  • Work with the digital agency and social media marketing team to execute multi-channel marketing campaigns to drive both awareness and sales

  • Work closely with our agency partners to review, and approve paid media strategy, creative, and targeting

  • Lead the coupon & deal arm of the affiliate program.

  • Own strategy and executing responses to online reviews and questions on purelyelizabeth.com and Amazon

  • Assist in developing and optimizing email flows and weekly campaigns sends

  • Assist in updating and optimizing creative across retailers’ digital presence

  • Assist in promotional campaigns efforts from ideation to execution

  • Assist in everyday Amazon Management from submitting to tracking cases, optimizing listings, refining storefront, identifying and solving issues as they arise, etc.

  • Assist in optimizing listings and content on www.purelyelizabeth.com

  • Monitor trends and identify marketplace growth and expansion opportunities

  • Provide additional support to the marketing team as needed

REQUIREMENTS 

  • Bachelor’s Degree in Marketing, Journalism, Communications, or related field preferred 

  • 1-3+ years of digital marketing experience 

  • Previous experience in Media Buying, SEO, CRO, Email Marketing, or Amazon preferred

    • Agency experience is a plus

    • Other platforms like Instacart and Kroger 8451 a plus, but can also be learned on the job

  • Ability to think creatively and solve complex problems across multiple platforms

  • Must be self-directed and self-motivated with great time management skills

  • Strong work ethic, flexible, hands-on and can adapt quickly

  • Excellent interpersonal and communication skills to work effectively with all stakeholders. 

  • Strong team player orientation and willingness to support team members as needed.

  • Creative problem-solver and conceptual thinker with an ability to understand and leverage detail-oriented and analytical issues as needed 

COMPENSATION AND BENEFITS 

  • Competitive salary 

  • Flexible Paid Time Off 

  • Benefits include, health and dental insurance, 401k plan 

  • Summer hours, social office gatherings, and more 

  • An ambitious, fun, startup work environment 

TO APPLY: Please email resume and cover letter to info@purelyelizabeth.com


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