VP of Marketing


Job Description

ShineWater, LLC

Vice President of Marketing



We’re ShineWater.  We’re thought leaders and history makers - we make achieving the impossible look easy while having fun.  We’re committed to performing well as individuals and in teams for the betterment of our company.


We’re looking for a Vice President of Marketing who will be responsible for developing and executing the marketing strategy for a start-up company with ShineWater.  As a VP of Marketing, you’ll gather customer, competitor, and market intelligence to support new product development and own the development and execution of a cutting-edge marketing strategy.  Reporting to the CEO and in close collaboration with Sales, COO, product development and other functions, you’ll drive the market intelligence process that identifies trends that indicate the need for new or changing products and services.  If you love inspiring your team’s creativity and leveraging data to make decisions, this might be the job for you.  Our mission at ShineWater is to unlock the potential of human relationships.


Job Duties to include, but not limited to:

?      Developing and executing the strategic commercial marketing plan in support of the overall strategy optimizing the development of products and services

?      Utilizing market and customer knowledge, the VP of Marketing will develop strategies that will grow sales.  Work cross-functionally as needed to develop and bring new products to market

?      Leading and coaching the Marketing Team.  Manage the day to day activity of the department including but not limited to: performance management, goal setting, career development, hiring/firing, etc.

?      Leading the Marketing Team to develop and execute effective marketing strategies across multiple communication channels such as trade shows, marketing collateral, and electronic media such as Twitter, YouTube, etc.  Drive consistency of message across the business segment that engages our customers

?      Any other duties assigned by supervisor



Working Conditions:

?      ShineWater is located in Bay City, Michigan. This position is required to be on site a minimum of five (5) days per month; with home office (remote) the balance of the time.

?      An essential function of this position includes the ability to travel nationally.  Evening and weekend hours are a part of this position’s responsibilities.



?      Bachelor’s degree in Business, Marketing, or a related field. Master’s degree in Business or related area a plus

?      Three-Five (3-5) years successful beverage experience

?      Must possess a digital portfolio demonstrating marketing work

?      Business start-up experience preferred

?      Strong branding and reputation management skills


Compensation & Benefits:

At ShineWater, we offer competitive compensation, commensurate with experience.  We also offer outstanding benefits to simplify the lives of our employees and show them how much we appreciate their contributions. ShineWater provides all employees generous paid time off, and offers full-time employees medical insurance, dental, vision and 401K.

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