TRIBALÍ Foods, Inc.
JOB TITLE: Social Media Marketing Manager
JOB DESCRIPTION: Develop and execute comprehensive social media and marketing campaigns and programs, both short and long range, to support brand growth and awareness for TRIBALÍ Foods.
- Create Brand Awareness for TRIBALÍ Foods
- Humanize the Brand by bringing in Lifestyle elements
- Generate Business and Sales at store level through the creation of an influencer program
- Provide Fresh Content for Search Engines
- Increase Traffic to Website
- Increase Ranking for Website
- Create Social Conversation and Engagement for the brand
- Build brand partnerships for large-scale quarterly IG Giveaways
Social Media Services
- Develop, manage and execute strategy for rapid growth across social accounts: IG, FB and Pinterest.
- Head digital marketing efforts to drive brand awareness through creative campaigns i.e. cross-promotions with other brands, giveaways, social partnerships
- Secure massive quarterly 5+ brand giveaway that results in a large follower increase – provide copy and take image. Quarterly dates TBD
- Write and design communications material and copy through digital media handles
- Plan, shoot and edit photos for social handles
- Maintain and schedule content across social media accounts
- Engage with bloggers, influencers, and consumers to grow our social following and continue to build our community
- Light development of recipes and food pairings of our products for sharing across our social accounts
- Offer guest recipe blog posts on social media accounts and website for the higher tiered influencers/established bloggers
- Offer and coordinate IG/FB takeovers on accounts to mid-to-top tiered influencers.
- Answer customer questions and respond to customer comments across accounts
Email Newsletter Services
- Develop and send out a custom branded bi-weekly newsletter that holds value and engages recipient consisting of content featuring: (product: recipes/pairings or videos,) latest PR mentions, expansion updates, blog, and more – template already in place. This is a collaboration effort - see here: https://drive.google.com/drive/folders/1eQO2cevoN599_lZ6X4kQDtYh3fF0unUE
- Maintain and grow company newsletter list – growing a list of loyal customers is the highest converting audience to sell to.
- Available to attend EXPO West Trade Show in Anaheim in March to represent our brand
- Light Graphic design work as needed for marketing needs and social media accounts
- Light photography needed for product pics and collaborations with other brands