National Sales Director

Element Snacks

The National Sales Director is responsible for developing and implement the strategic direction, assuring achievement of sales goals and implementing the promotional programs within the National territory. Key goal is the creation and growth of various strategic sales funnels, promoting our brand and creating and maintaining positive and profitable relationships with customers. Success will be measured through achieving targeted company initiatives and meeting volume and financial goals.

This position requires strong sales skills, experience within snacks / confectionery categories and interpersonal dexterity to manage brand performance at scale. The position is remote, requires up to 70% travel and reports to the CEO.


  •  Designs and drives sales strategy, coordinating with the CEO and the Board and insures implementation and sales performance.
  •  Develops, maintains and grows strong relationships with key accounts across the country. Programs and carries out effectively sales calls, attends in-person category reviews and trade shows.
  •  Manages both key accounts and independents across natural and conventional, food service and Clubs. Ensures the proper Brand and Trade standards are maintained
  •  Connect with distributors and external partners to coordinate and execute a broad range of sales development activities such as product training and presentations, account calls, tastings, promotions, events.
  •  Tracks and measures ROI of all sales investments, trade programs at the national and local level. Create sales reports and share with leadership.
  •  Works with Operations and Marketing teams to monitor execution of sales and associated marketing programs, creating efficiencies, growth in sales, in profits and cost performance.
  •  Challenged to identify and deliver on new and incremental selling channels, studying and understanding each specific market structure and account base.
  •  Manages brokers, merchandizers and any local or national external sales support.



  •  5+ Years of proven sales experience within the Natural Foods Industry, preferred in the Snacks/confectionery categories.  
    •   A sense of positive urgency in executing everyday responsibilities, with independent spirit and result-driven focus.
      •  Proven ability to drive the sales process from plan to close.  
      •  Ability to work in fast-paced, “start-up” style, high pressure environment
      •   Strong organizational, communication and inter-personal skills to relate cross-


      •  Strong communication ethic in getting back to customers, suppliers and internal

        company personnel.

    • Ability to shift and manage multiple priorities, multi-tasking while keeping organized
      •  Ability to act both strategically and tactically, problem-solving and leading by example
      •  Facilitate knowledge and process sharing across the organization.
    •  Excellent listening, negotiation and presentation skills
      •  Support the CEO and Board with needed information regarding the state of the

        business to facilitate decision making.

    •  Fluent knowledge of MS Office applications


    • ·  Brand building approach
    • ·  Drive for results
    • ·  Customer focus
    • ·  Motivating others
    • ·  Training and event planning
    • ·  Inter-personal savvy
    • ·  Tactical execution
    • ·  Priority setting
    • ·  Managing & measuring work
    • ·  Personal learning
    • ·  Process orientation
    • ·  Knowledge management • Strategic agility

Apply for this Job