Market Manager, Northern California

Ventura Spirits Company

This individual will work autonomously to establish volume growth, brand presence and positioning of the portfolio, working with cocktail-focused On-Premise accounts and independent Off-Premise accounts throughout the assigned territory.

Other duties are to include:

  • Pursue new opportunities for distribution and impact local market to secure multiple SKU distribution
  • Utilize existing relationships within the trade to secure back bar and cocktail menu placements
  • Work closely with distributor partner, communicating daily to maximize placement opportunities
  • Manage 75-100 accounts within the territory, with San Francisco as primary, Oakland/Berkeley as secondary, and Sacramento as tertiary markets, respectively. Additional territory coverage may occasionally include Lake Tahoe, North Bay, South Bay and other outlying areas within Northern California.
  • Embody the brand, operating as both as a Brand Ambassador and in a Sales function
  • Provide training to accounts on brand/product(s) to include company history, distillation process, cocktail ideas, and current trends
  • Assist in executing impactful Off-Premise promotions, tastings, and educational presentations, both at key accounts
  • Assist in production at monthly Non-Premise events (wine and spirits festivals, distributor showcases, etc.)
  • Present regularly to distributor teams at SF or Pleasanton office/s
  • Provide weekly written recaps of account activity
  • Maintain online CRM account tracker, to be updated weekly
  • Maintain active communication with the VP of Sales
  • Manage monthly expense budget
  • Ensure compliance of all alcoholic beverage regulations


  • Bachelor’s Degree preferred
  • Must be 21 years or older
  • 3-5 years demonstrated sales experience, including some spirits background
  • Previous retail, on-premise, or off-premise work experience is a plus
  • Experience as a Bartender, Bar Manager, or Buyer a strong plus
  • Strong communication and presentation skills a plus
  • Adept at time management, with high attention to detail
  • Must own car to travel within assigned territory
  • Must be able to lift and move cases of product frequently
  • Must be able to climb, kneel, and stoop to arrange and display point of sale
  • Must be willing to work weekends and holidays, as needed

Additional Information

Ventura Spirits Company is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

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