Field Marketing Manager
Role: Field Marketing Manager - New England
Reports To: CEO
Employment Type: Full Time
Location: Boston/Greater Boston
Loco Coffee is a rapidly growing Ready to Drink coffee brand that is changing the way we drink coffee. The brand was founded by two longtime friends with a mission to create healthier coffee that people can feel good about drinking. Loco utilizes functional, plant based waters like coconut water and maple water in cold brew to enhance the coffee with electrolytes, antioxidants, and natural sweetness without all the sugar and calories of many other coffees. After launching their shelf stable cans in June of 2018, they have since grown into chains such as Wegmans, Whole Foods, Giant, Market Basket, Star Market, and Big Y.
What is the Role?
Loco is seeking a full-time, ambitious, energetic and creative Field Marketing Manager to help grow its brand awareness in the New England area. The Field Marketing Manager will report directly to the CEO and will be an integral part of making Loco a household name. Loco is looking for help in managing all aspects of field marketing from in-store POS, demos, end marketing events. In a startup environment, everyone will wear many hats, and Loco is looking for a strategic and creative, yet scrappy and willing to roll up their sleeves Field Marketing leader. The Field Marketing Manager will work primarily in the field in the New England area.
Lead sales support efforts with range of responsibilities from trade spend tracking, merchandising, and in-store demo programs
Manage, grow, and improve our brand ambassador program (Store demos, local events, tradeshows)
Collaborate with marketing on various projects to build brand awareness
Ensure POS and other marketing assets are utilized in the field with correct programs; participate in the development of program specific POS
Work closely with founders and sales team to create our field marketing plan and execute across all disciplines including in-store, digital & social, and events.
Assist in organizing and executing marketing events
Conduct tastings and create unique customer experience to increase brand awareness, build customer loyalty, and ultimately drive in store sales
Help manage relationships with customers, vendors, and distributors
Comfortable working in a self driven environment and willing to travel within the region and occasionally travel outside of the region
Willingness to get your hands dirty in the field
At least 1-3 years CPG startup/natural food/bev industry with skills in both marketing and sales
Ability to function effectively in an intimate, entrepreneurial business environment and can work well with or without supervision
Experience with consumer promotions and field events
Objective-oriented, focused individual who needs little direction or supervision
Energy and enthusiasm are critical
Potential to manage a small team of brand ambassadors
Able to be on the road most of the time, owns a vehicle, work nights and weekends
Ability to work flexible hours including nights and weekends
Excitement to grow a brand from the ground floor
If interested in this role, please submit your resume and brief cover letter to Info@drinklococoffee.comTo find out more about Loco Coffee visit www.drinklococoffee.com or check out our social media channel @drinkloco