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Area Sales Manager

Loco Coffee

Role: Area Sales Manager - Boston

Reports To: Regional Sales Manager

Employment Type: Full Time

Location: Boston/Greater Boston

Company Overview

Loco Coffee is a rapidly growing Ready to Drink coffee brand that is changing the way we drink coffee. The brand was founded by two longtime friends with a mission to create healthier coffee that people can feel good about drinking. Loco utilizes functional, plant based waters like coconut water and maple water in cold brew to enhance the coffee with electrolytes, antioxidants, and natural sweetness without all the sugar and calories of many other coffees. After launching their shelf stable cans in June of 2018, they have since grown into chains such as Wegmans, Whole Foods, Giant, Market Basket, Star Market, and Big Y. 

What is the Role?

Loco is seeking a full-time, ambitious, energetic and hungry Area Sales Manager to help grow its retail sales business in the New England area. This role will be responsible for both opening new accounts as well as managing and growing existing store performance and relationships. As an Area Sales Manager, you will play a critical role in growing the Loco brand throughout your territory. This position requires a self motivated, organized, energetic, and creative person with some sales experience. The Area Sales Manager will work primarily in the field in the Boston area.


  • Develop and Maintain an organized list of key accounts in the assigned territory

  • Clearly own 40-50 influential accounts and ensure we are driving growth and development with these customers

  • Sell Loco to retailers in coordination with local distributors and brokers

  • Call on key accounts on an ongoing basis to review in-store priorities

  • Help grow the business by gaining new points of distribution, shelving, and merchandising in assigned stores

  • Sell creative displays in prime locations within the store to maximize sales and brand awareness

  • Regularly visit and meet existing store accounts to build and grow strong relationships, in store placement, promotions, marketing support, and reorders

  • Be the passionate face of the brand in the market, educating buyers, store managers, partners and customers about Loco

  • Build displays, make the brand look its best and ensure POS materials are in the correct spots

  • Work with our distributor partners, educate them about Loco, and support performance in market

  • Assist with all sales tactics and initiatives including but not limited to Chain accounts, working with DSD distributor sales reps, independent accounts, in-store demos, merchandising, display building, route rides, local field marketing events, and distributor blitz’s both in home region and external regions


  •  1-3 years of sales experience; within food or CPG preferred

  • Strong Customer service, interpersonal and communication skills

  • Energetic selling skills and passion for meeting new people

  • Creative presentation/public speaking and premium selling skills are a must

  • Innovative and creative in approaching accounts and expanding business

  • Ability to formulate and execute account strategies

  • Ability to work independently as well as part of a team

  • Must be willing to travel to key territory and have a valid drivers license

  • Must be able to use basic features in MS office suite (Excel, Word, Powerpoint)

  • Happy  to travel outside key territory when required and ability to work flexible hours when needed

  • Must be motivated and competitive


If interested in this role, please submit your resume and brief cover letter to

To find out more about Loco Coffee visit or check out our social media channel @drinkloco

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