Business Development Manager
Beliv -Juices, Nectars & Refreshing beverages
Supports the Distributor’s management team and front-line in the development of channel and account specific initiatives to improve retail execution and achieving AOP objectives within the marketplace. Together they will develop sales and merchandising activities aimed at boosting our business among current and prospective customers. The role will also coordinate centralized account management execution and transfer “Best Practice Tools and Capabilities” to grow net revenue by understanding and meeting customer’s needs.
Marketing Strategy Development and Execution: assists in the development of Distributor’s AOP and strategic plans for the trade to ensure total alignment between Marketing and Sales initiatives. Coordinates with Marketing and front-line the development and execution of sales and Marketing initiatives.
Trade and Channel Development: Supports the development of account specific initiatives with front-line and Distributor. Coordinates account coverage and Responsible and Owns the account coverage. Develop Modern Trade wiring plans with Distributor or Bottler. Supports the front-line in the development of effective pricing architecture and CDA and CMA and Merchandising standards (Trade Spend).
Business Strategy Development and Alignment Process with Bottlers or Distributors: Supports the front-line in the definition and development of Trade strategic priorities.
Transfer Operating Capabilities: Support the front-line in identification of system inefficiencies and coordinates the transfer of sales and operating capabilities. Leads development and transfer of “Best Practices” tools.
Category Management: Responsible for developing the necessary framework to lead the category with some of our most important customers