NOSH LiveNosh

Director of Sales

Solento Organic Tequila

Title: Director of Sales

Reports Directly To:  Vice President

Location: Encinitas, California or New York City

Compensation: Salary, Full-Time

Position Overview:

The Director of Sales is a multi-faceted position responsible for managing a diverse sales team, nurturing/developing key customer relationships & delivering annual commercial targets through a clear sales strategy/planning process. The Director of Sales will be an integral member of the Solento Leadership Team and will participate in the planning, development & execution of key business & personnel plans. We’re looking for someone that brings a clear understanding of the spirits sales process, but that is ready to shake the convention to help bring change to the “standard”. Further, brand understanding, brand integration & brand cooperation with our marketing team will be a monumental discipline of this role. 

Essential Job Functions: 


  • Responsible for developing and managing a sales team capable of carrying out needed sales and service initiatives. Identifies key metrics of success relative to the performance of the sales team and ensures accountability for their performance.
  • Lead, coach and challenge the Sales division to continually improve distributor support and provide accountability for meeting deadlines of tangible deliverables while ensuring customer service standards are met.
  • Provides leadership and direction to all employees under direct supervision. Actively participates in career growth and development of supervised employees on a continual basis. 


    • Develops annual and multi-year sales plan in support of organizational strategic goals and objectives. This sales plan should include both distributor and multiple-channel selling strategies and tactics.
    • Develops annual and multi-year sales plan in support of organizational strategic goals and objectives. This sales plan should include both distributor and multiple-channel selling strategies and tactics.
    • Directs implementation and execution of Sales & Marketing policies, programs and best practices.


    • Delivers sales presentations to key clients or distributors in coordination with Market Sales Managers and Market Representatives.
    • Routinely travels to various markets and works with Solento & wholesaler teams in market.
    • Responsible for establishing and sustaining profitable relationships with industry influencers and key strategic business partners.
    • In collaboration with the Finance department, develops and manages annual sales and sales-related marketing budgets.


    • Oversees and evaluates market research and adjusts Sales strategies to meet changing market & competitive conditions. Recommends sales strategies for improvement based on market research and competitor analyses.
    • Analyzes and controls expenditures of divisional staff to conform to budgetary requirements and any adjustments to such throughout the fiscal year.
    • Provides input and support to the Company’s Leadership Team in the development of joint ventures, affiliations and partnership arrangements.


    To perform the job successfully, an individual should demonstrate the following competencies to perform the essential functions of this position: 

    • Analytical- the individual synthesizes complex or diverse information in an efficient and expedient time frame. Analytical decisions should be both practical & strategic with a holistic perspective on the impact of such decisions for both the short-term objectives and the long-term goals of the organization.
    • Communication- the individual speaks clearly and persuasively in positive or negative situations, demonstrates group presentation skills and directs productive meetings.
    •  Leadership- the individual inspires and motivates others to perform well and accepts feedback from others.
    • Adaptability- the individual adapts to changes in the internal work environment and external market place, manages competing demands and is able to deal with frequent change, delays or unexpected events. 
    • Quality Management- the individual continually looks for ways to improve upon and promote organizational efficiency & to maximize gross profit. 
    • Judgement- the individual displays willingness to make executive decisions, exhibits sound & accurate judgment and makes timely decisions in the best interests of the company.
    • Organized/Detail Oriented– the individual must be proficient in utilizing all sales tools (VIP, NAVIGATOR, NIELSEN, PPT, EXCEL, etc.) and be incredibly detail oriented/organized. 

    Solento, Inc. is a tequila brand located in Encinitas, CA. Employee benefits include health insurance, 401K and a rewarding environment based upon our culture, values and mission. 

    Solento, Inc. is an equal opportunity employer and will not tolerate discrimination against any employee or applicant seeking employment on the basis of race, color, religion, creed, sex, national origin, age, disability, sexual orientation, marital status, public assistance status, veteran status, or any other characteristic protected by law.


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