NOSH LiveNosh

Social Media Coordinator

Otto's Naturals

We are experiencing rapid growth in the natural products space and are excited to find the next key member of our marketing team! We are looking for a driven, experienced, and excited Social Media Coordinator who will ensure active brand engagement and growth within our digital/online community. Through social media, this person will be responsible for helping to create a compelling consumer-facing story and visuals that align with our overall brand mission and positioning. This media-obsessed relationship-builder will actively manage all of Otto’s social media platforms to ensure that every post/story/touchpoint with consumers is consistent with the brand messaging and vision and serves to grow the online community in an authentic and strategic way. She/he will rely on creative social media strategies and superior community management to differentiate Otto’s from the competition. This position will report directly to both the Brand Manager and CEO. 

Role & Responsibilities: 

  • Actively ensure high-quality content (videos, recipes, photography, blogs) is being produced to keep community engaged in Otto’s. 
  • Develop and own Otto’s social content calendar to deliver strategic content across all channels. 
  • Work with Otto’s leadership team to establish KPIs that contribute to the growth of both online and brick and mortar business. 
  • Serve as an expert on Otto’s products and uses. 
  • Provide community management support including resolution of issues and negative comments. 
  • Constantly engagement and relationship-building in the social community, even during off- hours (weekends/late nights). 
  • Track and analyze social platforms using social analytics tools to improve engagement metrics. 
  • Identify and grow strategic partnerships with select social media influencers and brands to generate interest and increase social media following/impressions/engagement. Monitor, compile and report on UGC. 
  • As needed, provide earned media outreach that result in quality placements. 

Qualifications: 

  • Bachelor’s degree in a related field, including Business, Marketing/Communications preferred 
  • 5-7 years of experience in social media, with significant expertise in Instagram and Facebook 
  • CPG experience preferred; esp. Food/Beverages brands 
  • Experience using social media management tools and managing social media channels 
  • Experience running social media campaigns such as giveaways, cross-promotions, product launches 
  • Experience working with cross-functional teams to collaborate on projects/deliver measurable results 

Skills and competencies: 

  • Strong content creation skills, video, graphic, and copy 
  • Strong verbal and written communication skills 
  • Superior time management skills, ability to handle multiple projects, set priorities 
  • Results-oriented – with a high degree of personal initiative and leadership 
  • Analytical skills 
  • Self-starter and resourceful 
  • Sprout Social experience welcome 
  • Facebook Business Platform and Google Analytics experience preferred


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