Social Media & PR Manager
Sid Wainer & Son
This is a unique and exciting opportunity! The Social Media and PR Manager will be responsible for the successful execution of all company and brand related social media and PR initiatives. The Social Media and PR Manager will be accountable for the evolution and execution success of developing company brands social media and PR image locally and nationally. Working closely with the Director of Marketing on content, social strategy, and ROI- this professional will work to develop and execute social and PR strategy with precision. The Social Media and PR Manager will have an intuitive understanding, as well as excitement and interest of the social media landscape and be social media savvy across all major social platforms inclusive of: Pinterest, Instagram, Facebook, Twitter, LinkedIn, YouTube, and all social media managing dashboards, inclusive of Hoot Suite and Hub Spot.
This professional will use their talent and appreciation of social media and PR to build brand awareness, drive sales and leads, and tell engaging stories to acquire PR opportunities and optimal social positioning. Must be comfortable and confident with interacting with a variety of media outlets, comfortable with public speaking, cold calling, and pitching stories. The ideal candidate will have a passion for food.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Communication Proficiency.
2. Business Acumen.
3. Customer/Client Focus.
4. Decision Making.
5. Financial Management.
6. Results Driven.
7. Strategic Thinking
This position has no supervisory responsibilities.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Position Type/Expected Hours of Work
This is a full-time position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m.
Light to medium travel is possible with this position (tradeshows, press tours)
Required Education and Experience
1. Bachelor’s degree in marketing, PR, communication, or related field.
2. Two plus years’ experience in PR, Social Media, and Digital Marketing
Preferred Education and Experience
1. Bachelor’s degree.
2. Food Industry Experience
3. Social Media Experience
4. PR Experience
Additional Eligibility Qualifications
Expertise with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
Knowledge of project management and social media & PR best practices
Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
Strong written and verbal communication skills
- Managing social media campaigns, accountable for CTR’s and CVR’s
- Leveraging social media presence to generate leads
- Using social media as an avenue to generate leads in a B2B environment
- Growing brand presence across social media
- Utilizing various ad formats to drive brand awareness, engagement, and conversion in a B2B and B2C environment
- Hashtags, Social Influencing and Social Influencers, Social campaign creation
- Developing engaging, convincing content
- Actionable insights
- Story pitching
- Obtaining the most optimal ROI out of every PR opportunity and maxing it out.
- Viral campaigns