Cece's Veggie Co.
This position will own the ultimate measure of success for Cece’s Veggie Co - our sales velocity at retail. Responsible for growing and managing Cece’s nationwide retail brand presence, including developing, executing, tracking and analyzing the performance of in-store demo and couponing programs and brand collaborations. The marketing manager will work closely with the sales team to support sales goals and develop creative in-store campaigns that grow Cece’s presence while maintaining consistent and accurate branding and messaging across channels. This role will also work with 3rd party vendors to develop and manage a robust, nationwide field team that is well-versed to deliver on-brand in-store programs to drive trial and ultimately increase sales on a consistent basis.
Partners with sales to continually track, analyze, and impact sales velocity
Drives retail trials and promotional calendars with in-store marketing events and brand collaborations
Consistently grows, enhances and improves brand presence at the store level, including creating merchandising materials to be used on-shelf and at the point of sale
Provides support, tools, and direction for field representatives to grow brand awareness and drive velocity at store level
Leads physical and digital coupon program including working with sales and operations teams to manage on-package IRCs and other merchandising opportunities, implementing tracking tools and deliver regular ROI and velocity analysis to the teams
Coordinates and facilitates all aspects of trade shows, sales shows, and SUSTA membership responsibilities
Manages and develops all sales materials including selling deck, sell sheets, merchandising materials, and renderings as needed
Coordinates and manages branded goods and materials including premiums, sales wearables, and buyer gifts
Performs other duties as assigned
OTHER QUALIFICATIONS AND REQUIREMENTS
Ability to multi-task and lead individuals and team
Ability to work with upper management to improve overall performance
Ability to understand and manage accurate and consistent branding across channels
Ability to to stand, walk, bend, reach, push, pull, carry and lift items weighing up to 45 pounds