LOS ANGELES, CA — EFFI FOODS®️, the company with the track record of launching products ahead of the global market, expands its forward-looking product portfolio with the first ever legume-based granola. The new vegan and organic product line Chickpea Granola is set to launch at Natural Products Expo West and scheduled to hit stores in March.
“With this product line we want to show our commitment to innovation through introducing ingredients to a new food category in a novel way. We ‘brought chickpeas from hummus’ to showcase the diversity and new capacity of an ingredient like chickpeas. Innovation is a necessity to improve the dated food staples and we are on a mission to disrupt it sustainably ”- said Carina Ayden, Founder and CEO of EFFI FOODS. “From inception, gut health has been the baseline of our products. With Chickpea Granola we hope to build upon that baseline and further boost the nutritional profiles of our foods.”
“It’s an exciting opportunity to work with a product that hits all the points from being one of a kind to great taste, package design, nutritional profile and sustainable properties.” – says Dan Morad, VP of Sales. “EFFi FOODS has a strong understanding of R&D processes and a track record of bringing products to market ahead of the trends.”
Chickpea Granola Clusters is a legume-based breakfast alternative with probiotics and superfoods.
The line consists of three flavors, featuring grain-free and whole grain options.
The authentic flavors include:
- Almond Butter & Walnut
- Pecan & Pumpkin
- Wholesome Raspberry
Two flavors are grain-free with plant-based protein sacha inchi and contain only 4g of sugar.
Wholesome Raspberry is a complete protein granola, achieved through the powerful pairing of legume and gluten-free whole grain.
Made with real whole food ingredients, all three flavors are vegan, organic, gluten-free and non-gmo.
About EFFI FOODS®️
EFFI FOODS is a female-led benefit corporation, founded by environmentally conscious and socially minded entrepreneurs. It is a purpose-driven food company deeply rooted in sustainability, innovation and plant-based alternatives.