1:30 PM - 2:00 PM

NOSH Boot Camp Registration

A Business Education Session for Food Startups

** Location: Marriott Marina del Rey (4100 Admiralty Way Marina Del Rey, CA 90292)

2:00 PM - 2:05 PM Boot Camp Welcome
Carol Ortenberg, Editor, NOSH
2:05 PM - 2:30 PM Getting Started in the Natural Channel
Errol Schweizer, Strategic Advisor & Former Executive Global Grocery Coordinator, Whole Foods Market
2:30 PM - 2:55 PM Product Design Best Practices
Jenna Smith, Managing Partner, Smith Design
2:55 PM - 3:20 PM Introduction to Sales Strategy
Bob Burke, Founder, Natural Products Consulting Group
3:20 PM - 3:45 PM Legal Keys for Food Startups
Allison Hagey, Counsel, BraunHagey & Borden, LLP
3:45 PM - 4:10 PM The Importance of Brand
Greg Fleishman, COO/Co-Founder, Foodstirs
4:10 PM - 4:30 PM Funding Basics for Food Brands
Brad Barnhorn, Board Member/Advisor, Barnhorn Advisors
4:30 PM - 5:30 PM

Round Table Discussions with Boot Camp Speakers and Additional Experts

Table captains:

  • Greg Fleishman: Marketing
  • Brad Barnhorn: Understanding and Using Data Sources
  • Noah Hagey: Legal Issues for Entrepreneurs
  • Debbie Wildrick: Thinking about Formulation
  • Bob Burke: Sales, Marketing and Board Formulation
  • Errol Schweizer: Product Development & Winning In-Store
  • Jenna Smith: Product Design
  • Zach DeAngelo: Entrepreneurship and Finance
  • Rich Thompson: Incubation and Investment
  • Michael Movitz: Understanding and Using Data
  • Tad Fisher: Private Equity Investment


5:30 PM - 7:30 PM

Meet & Greet Welcome Reception
Open to all NOSH LA 2016 Attendees

Please note that event agendas are subject to change.