NOSH LA 2015 — Agenda

THURSDAY, NOVEMBER 5, 2015

1. 7:30 AM – 8:30 AM

   Registration, Breakfast and Networking
2. 8:30 AM – 8:45 AM

   Welcome to the NOSH Community

   John Craven, Jeffrey Klineman & Carol Ortenberg, NOSH

3. 8:45 AM – 9:15 AM

   State of the Market: What's Enabling - and Limiting - Emerging Brand Growth, featuring:

   • Mary Ellen Lynch, Director of Consumer Insights/Strategic Partnerships, SPINS
   • Shane Emmett, CEO, Health Warrior
   • Janica Lane, Managing Director, Piper Jaffray
   • Subriana Pierce, Managing Partner, Navigator Sales & Marketing and Advisor, Metabrand
4. 9:15 AM – 9:40 AM

   Keynote 1: The Entrepreneur as a Rock Star

   • David Baram, Managing Director (VMG Partners)
5. 9:40 AM – 10:00 AM

   Building Brands that Stick at Retail

   • Eric Stover, Former VP of Non Perishables Sales & Merchandising (Sprouts Farmers Markets)
6. 10:00 AM – 10:30 AM

   Networking Break

7. 10:30 AM – 10:55 AM

   Keynote 2: Transparency and the Consumer Relationship

   • Paddy Spence, CEO (Zevia)
8. 10:55 AM – 11:20 AM

   Sales: Selling the Category, Not the Brand

   • T.J. McIntyre, Former EVP/GM Natural Segment (Boulder Brands)
9. 11:20 AM – 11:45 AM

   New Retail Platforms: Inside Thrive Market and Snack Nation

   • Jeremiah McElwee, VP Purchasing and Marketing (Thrive Market)
   • Sean Kelly, CEO (Snack Nation/HUMAN)
10. 11:45 AM – 12:10 PM

    Leadership: Principles and Hacks: The Entrepreneurial Survival

    • Caue Suplicy, CEO (Barnana)
11. 12:10 PM – 1:30 PM

    Lunch and Networking
12. 1:30 PM – 2:00 PM

    Private Equity Sampler: The Meaning of Value-Added

    • Dayton Miller, Partner (Boulder Food Group)
    • Josh Goldin, Co-Founder (Alliance Consumer Growth)
    • Eric Schnell, Managing Partner (MetaBrand Capital)
13. 2:00 PM – 2:45 PM

    The Money Comes In: Aligning Your Company for Next-Stage Growth

    • Layered Sales Strategies: Bob Burke, Founder, Natural Products Consulting Group
    • Scaling Production: Jeff Grogg, Managing Director, JPG Resources
    • Marketing Beyond Sampling: Greg Fleishman, CEO, Purely Righteous Brands
    • Financial Alignment and Communication: Brad Barnhorn, Consumer Products Investor and Board Member
14. 2:45 PM – 3:15 PM

    Networking Break
15. 3:15 PM

    Special Unit: Strategics - from Brand Incubator to Brand Acquirer
16. 3:15 PM – 3:25 PM

    Strategic Thoughts on Incubation

    • John Haugen, VP/General Manager (301 INC/General Mills)
17. 3:25 PM – 3:35 PM

    Getting Ready: What Entrepreneurs Leave Behind

    • Paul Nardone, CEO (PopCorners)
18. 3:35 PM – 3:45 PM

    Dealing With Strategics: Do's and Don'ts

    • Michael Sands, Executive VP of Snacks (B&G Foods)
19. 3:45 PM – 4:05 PM

    Strategic Discussion Panel

    • Paul Nardone, CEO (PopCorners)
    • Michael Sands, Executive VP of Snacks (B&G Foods)
    • John Haugen, VP/General Manager (301 INC/General Mills)
20. 4:05 PM – 4:25 PM

    Mapping the Future: How Trends Affect Product Choices

    • Tracy Miedema, VP Innovation (Presence Marketing)
21. 4:25 PM – 4:45 PM

    Closing Address: From Little Brand to Big -- Why We Can All Reach the Moon

    • Sarah Palisi Chapin, CEO (Hail Merry)
22. 7:30 PM – 10:00 PM

    NOSH Afterparty, powered by BevForce | FoodForce, Snack Nation & Alliance Consumer Growth

Please note that event agendas are subject to change.