NOSH Live Winter 2024 - AGENDA
FRIDAY, DECEMBER 6, 2024
8:00 AM - 9:30 AM Breakfast & Registration --

Breakfast, coffee and beverages are served from 8:30 AM to 9:30 AM PT and are included with registration. Registration and badge pick up opens for the day at 8:00 AM PT.

8:00 AM - 2:30 PM One-to-One Meetings with Retailers, Investors & Industry Experts --

Location: Outdoor Sinder Lounge - Lobby Level
Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes and the complete schedule is posted at the Help Desk.


with Lisa Tosun, Senior Local Forager, SoCal, Whole Foods Market; Colby Gehers, Category Analyst, The Giant Company; Marc Santos, VP Client Acquisition - Emerging Brands, NIQ; Mollye Santulli, Investor, Springdale Ventures; David Shaffer, Category Manager | Breakfast, Cookies, & Crackers, KEHE Distributors
9:00 AM - 9:30 AM Gaining Sales, Dropping Pounds --

Location: California Ballroom - Lobby Level
Retail data provider Nielsen IQ delivers high-value numbers and insights on brand and trend growth for food CPG, and looks into the way that GLP-1 medications and other weight loss medicines and strategies are affecting the landscape of the packaged food business and its consumers.


with Sherry Frey, Vice President, Total Wellness, NielsenIQ
9:30 AM - 9:50 AM Conversation with the Cottage Cheese King --

Location: California Ballroom - Lobby Level
Nearly a decade ago, Jesse Merrill spotted an opportunity to reinvent the cottage cheese into a premium, protein-rich superfood with the launch of his brand Good Culture. Over the past year, the category – and the company – entered a boom period. As an entrepreneur, how do you identify opportunities for disruption? And how do you keep pace when demand rapidly outstrips supply? How do you keep investors patient when a seeming slam-dunk product takes years to catch fire?


with Jesse Merrill, Co-Founder and CEO, Good Culture
9:50 AM - 10:10 AM Lessons From The Rise of Regenerative Agriculture --

The packaged foods industry is constantly working to commercialize novel concepts, but how do you take an idea from its “challenging the status quo” stage to captivating consumers and key stakeholders? Anthony Corsaro is leading efforts to support the commercial viability of regenerative agriculture by advising, informing and funding brands in the space via the ReGen Brands ecosystem. Learn why finding new routes to market, tapping underutilized financial products and building a bit of community can generate a solid foundation for future growth.


with Anthony Corsaro, Co-Founder & President, ReGen Brands
10:10 AM - 10:30 AM Retailer Profile: Inside TikTok Shop --

Location: California Ballroom - Lobby Level
Is your food brand ready for its fifteen seconds of fame? Learn the ins and outs of building and operating a successful business on TikTok Shop.


with Cameron Gould-Saltman, Head of Food and Beverage, TikTok Shop
10:30 AM - 11:00 AM Networking & Sampling --
11:00 AM - 11:30 AM Pitch Slam Finals - Part I --

Location: California Ballroom - Lobby Level
A panel of expert judges will offer participants and attendees valuable insights on what makes for a successful food brand. They’ll evaluate the emerging brands, business plans and innovative products presented by our contestants.

Pitch Slam Finalists:

Mochi Love
NOOISH
CHUTNI PUNCH
Harken Sweets
Brune Kitchen
Doosra
11:00 AM - 12:00 PM Sponsored Workshop: Pomegranates, The Year-Round Super Ingredient --

Location: Promenade Ballroom - Lobby Level
Join us for an exciting and informative workshop on exploring a diverse portfolio of unique food and beverage ingredients that are sourced exclusively from California Grown pomegranates. Attendees will discover how the unique properties of pomegranates can enhance their products by improving flavor, color, quality and stability, while also reducing the need for added sugars and salt, all while sampling products featuring pomegranate ingredients.


with Brad Buchholz, VP of Business Development, POM Wonderful
11:30 AM - 12:00 PM Become a Re-Founder --

Location: California Ballroom - Lobby Level
Don’t call it a comeback: Within seven years, Brad Charron transformed a distressed company into a profitable, employee-owned B Corporation with more than $100 million in sales. Attendees will learn how he did it – and how to diagnose distress within their own organizations.


with Brad Charron, CEO, ALOHA
12:00 PM - 12:30 PM Financing Cycles and Food Brands --

Location: California Ballroom - Lobby Level

It's been a lean couple of years on the funding front -- but it's not the first time. Rodney Clark was one of the first investment bankers to focus on advising the new generation of CPG brands, and his nearly 30-year career in the space will provide a look at the way founders should think about both their operating plans and their options for seeking growth capital during different funding cycles. Clark will provide insights into the immediate future of capital availability for emerging food brands -- and advice on the best ways to secure that capital.


with Rodney Clark, Managing Partner, Aspect Consumer Partners
12:30 PM - 1:45 PM Lunch Break, Sampling & Taste Radio Studio Interviews --

Location: Bayview Ballroom - Rooftop
Lunch is served in the Bayview Ballroom on the rooftop level and is included with registration. Sampling continues in the foyer of the main ballroom and a live recording of Elevator Talk on the livestream takes place in the Venice room on the lower level.

1:45 PM - 2:15 PM Pitch Slam Finals - Part II --

Location: California Ballroom - Lobby Level
A panel of expert judges will offer participants and attendees valuable insights on what makes for a successful food brand. They’ll evaluate the emerging brands, business plans and innovative products presented by our contestants.

Pitch Slam Finalists:

Mochi Love
NOOISH
CHUTNI PUNCH
Harken Sweets
Brune Kitchen
Doosra
2:15 PM - 2:35 PM Investor, Operator, Acquirer: Views on Growth for Food Brands --

Location: California Ballroom - Lobby Level
Shawn Bushouse is an industry triple threat, having worn the hats of investor, operator and acquirer during his dynamic career. Attendees will learn how to view their goals and the overall market for investment through these three distinctly different lenses. Whether or not you’re a brand seeking capital, this talk will offer attendees the chance to see things from the acquirer’s and investor’s side, while also providing advice on what brands themselves should do to put them in the best possible position for the future.


with Shawn Bushouse, Operating Advisor, GroundForce Capital
2:35 PM - 3:00 PM Permission to Platform: Optimizing Brand Adjacencies --

Location: California Ballroom - Lobby Level
The founders of two high-growth brands will share strategies for expanding into new parts of the grocery store. Learn best practices for building platform brands and identifying product development opportunities in adjacent categories while aligning with company mission and values.


with Jing Gao, CEO & Founder, Fly By Jing; Loren Castle, CEO & Founder, Sweet Loren's
3:00 PM Pitch Slam Winner Announcement + Taste Radio Studio Interview --
Please note that event agendas are subject to change.