NOSH Live Winter 2024 - AGENDA |
THURSDAY, DECEMBER 5, 2024 | |
7:00 AM - 9:00 AM |
Breakfast & Registration --
Breakfast, coffee and beverages are served from 7:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 7:00 AM PT. |
8:00 AM - 2:30 PM |
One-to-One Meetings with Retailers, Investors & Industry Experts --
Location: Outdoor Sinder Lounge - Lobby Level Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes and the complete schedule is posted at the Help Desk. with Lisa Tosun, Senior Local Forager, SoCal, Whole Foods Market; Rachel Hirsch, Managing Partner, Wellness Growth Ventures; Dianne Jahangani, Chief of Staff, Wellness Growth Ventures; Mollye Santulli, Investor, Springdale Ventures; Colby Gehers, Category Analyst, The Giant Company; Marc Santos, VP Client Acquisition - Emerging Brands, NIQ; David Shaffer, Category Manager | Breakfast, Cookies, & Crackers, KEHE Distributors |
8:00 AM - 10:00 AM |
Boot Camp Presentations & Roundtable Networking --
Location: Promenade Ballroom - Lobby Level Boot Camp is a fast dive into the basics of launching a food brand with hand-chosen CPG experts and entrepreneurs. All Boot Camp Presentations are 15 minutes, starting at 8 a.m.; as soon as all speakers are finished, attendees join them at round tables for individual Q and A. |
8:00 AM - 8:15 AM | Boot Camp: The CPG Landscape: Overview of Current Trends, Channels, Regions, Chains, and Distributors -- Join Startup CPG founder Daniel Scharff for a data-driven overview of today's CPG landscape - all the things an emerging brand should know about sales channels, regions, trends, packaging claims, distributors, promotions, and much more. |
8:15 AM - 8:30 AM |
Boot Camp: M&A & Capital Raising: The Pitfalls & Challenges of Free Advice --
In the world of M&A, capital raising and dealmaking, a lot of advice is given freely. Owners and entrepreneurs need to be aware that often “free” advice can be tainted by self-interest, a lack of knowledge, understanding or thoughtfulness, and at times simply incompetence. A number of important topics surface frequently. We will discuss some perspective on these key issues and some ways to avoid making mistakes based on bad advice—which can be costly. with Rodney Clark, Managing Partner, Aspect Consumer Partners |
8:30 AM - 8:45 AM |
Boot Camp: Marketing Basics for Food Brands --
Longtime marketing and branding expert Steve Gaither introduces brands to the core strategies used to create pull and get projects moving off the shelf.
with Steve Gaither, EVP of Growth & Strategy, 1o8 |
8:45 AM - 9:00 AM |
Boot Camp: Using Data to Build Your Story --
SPINS Strategist Joe Overall offers ideas on how you can build a data story to present to retailers and investors, whether you're hacking it together yourself or using syndicated data.
with Joe Overall, Brand Strategist, SPINS |
9:00 AM - 10:00 AM | Boot Camp Roundtable Networking -- |
10:00 AM - 10:15 AM |
Welcome Remarks --
Location: California Ballroom - Lobby Level |
10:15 AM - 10:45 AM |
Lessons From a Celebrity Farmer --
Location: California Ballroom - Lobby Level with John Foraker, Co- Founder & CEO, Once Upon A Farm; Jennifer Garner, Co-founder and Chief Brand Officer, Once Upon A Farm |
10:45 AM - 11:15 AM |
Growing in Whole Foods --
Location: California Ballroom - Lobby Level with Casey Gaston, Executive Leader of Local & Emerging Brands - Center Store, Whole Foods Market |
11:15 AM - 11:45 AM |
State of VC Investing Panel --
Location: California Ballroom - Lobby Level What are the macro factors creating changes in the exit landscape? How should founders think about business operations and funding due to those changes? A panel of investors will discuss today’s funding environment for early-stage brands and market trends to watch in the year ahead. with Wayne Wu, General Partner, VMG Partners; Rachel Hirsch, Managing Partner, Wellness Growth Ventures; Steve Young, Managing Partner, Manna Tree |
11:45 AM - 12:45 PM |
Sponsored Workshop: Supply or Die: Practical Advice for Emerging Food Brands on Scaling a Healthy Supply Chain --
Location: Promenade Ballroom - Lobby Level with Ed Fish, Senior Vice President & General Manager, Varietal Solutions, Bay State Milling |
11:45 AM - 12:15 PM |
Unlocking Growth Amidst Challenges --
Location: California Ballroom - Lobby Level with Jane Miller, CEO, Rudi’s Rocky Mountain Bakery; Justin Gold, Chief Innovation and Strategy Officer, Rudi’s Rocky Mountain Bakery |
12:15 PM - 12:30 PM |
Nosh Best of 2024 Awards Announced --
Location: California Ballroom - Lobby Level |
12:30 PM - 2:00 PM |
Lunch Break, Sampling & Elevator Talk --
Location: Bayview Ballroom - Rooftop |
1:30 PM - 2:30 PM |
Sponsored Workshop: Closing the Innovation Gap with Walnuts --
Location: Promenade Ballroom - Lobby Level with Keith Seiz, Food Manufacturing & Innovation, California Walnut Board; Robert Danhi, Chef-in-Residence, California Walnut Board & Commission |
2:00 PM - 2:30 PM |
Confessions of a Fast-Growing Brand --
Location: California Ballroom - Lobby Level with Jen Zeszut, CEO & Co-Founder, Goodles; Genevieve Gilbreath, Co-Founder & General Partner, Springdale Ventures |
2:30 PM - 3:00 PM |
Ops Are Sexy: Milking Your Manufacturing for Money --
Location: California Ballroom - Lobby Level with Yassin Sibai, Founder, Afia Foods; Craig Albert, Founder & Managing Partner, Saphineia Manufacturing Partners; Oisin Hanrahan, Founder & CEO, Keychain |
3:00 PM - 5:00 PM |
Nosh Live Happy Hour --
Location: Sinder Outdoor Lounge - Lobby Level |
Please note that event agendas are subject to change. |