NOSH Live Winter 2024 - AGENDA
THURSDAY, DECEMBER 5, 2024
7:00 AM - 9:00 AM Breakfast & Registration --

Breakfast, coffee and beverages are served from 7:00 AM to 9:00 AM PT and are included with registration. Registration and badge pick up opens for the day at 7:00 AM PT.

8:00 AM - 2:30 PM One-to-One Meetings with Retailers, Investors & Industry Experts --

Location: Outdoor Sinder Lounge - Lobby Level

Prior registration is required and meeting times are sent individually. Please check in at the One-to-One Help Desk before to heading to your meeting room. Meetings will be 10 minutes and the complete schedule is posted at the Help Desk.


with Lisa Tosun, Senior Local Forager, SoCal, Whole Foods Market; Rachel Hirsch, Managing Partner, Wellness Growth Ventures; Dianne Jahangani, Chief of Staff, Wellness Growth Ventures; Mollye Santulli, Investor, Springdale Ventures; Colby Gehers, Category Analyst, The Giant Company; Marc Santos, VP Client Acquisition - Emerging Brands, NIQ; David Shaffer, Category Manager | Breakfast, Cookies, & Crackers, KEHE Distributors
8:00 AM - 10:00 AM Boot Camp Presentations & Roundtable Networking --

Location: Promenade Ballroom - Lobby Level

Boot Camp is a fast dive into the basics of launching a food brand with hand-chosen CPG experts and entrepreneurs. All Boot Camp Presentations are 15 minutes, starting at 8 a.m.; as soon as all speakers are finished, attendees join them at round tables for individual Q and A.

8:00 AM - 8:15 AM Boot Camp: The CPG Landscape: Overview of Current Trends, Channels, Regions, Chains, and Distributors -- Join Startup CPG founder Daniel Scharff for a data-driven overview of today's CPG landscape - all the things an emerging brand should know about sales channels, regions, trends, packaging claims, distributors, promotions, and much more. 
8:15 AM - 8:30 AM Boot Camp: M&A & Capital Raising: The Pitfalls & Challenges of Free Advice --

In the world of M&A, capital raising and dealmaking, a lot of advice is given freely.  Owners and entrepreneurs need to be aware that often “free” advice can be tainted by self-interest, a lack of knowledge, understanding or thoughtfulness, and at times simply incompetence.  A number of important topics surface frequently. We will discuss some perspective on these key issues and some ways to avoid making mistakes based on bad advice—which can be costly.


with Rodney Clark, Managing Partner, Aspect Consumer Partners
8:30 AM - 8:45 AM Boot Camp: Marketing Basics for Food Brands -- Longtime marketing and branding expert Steve Gaither introduces brands to the core strategies used to create pull and get projects moving off the shelf.
with Steve Gaither, EVP of Growth & Strategy, 1o8
8:45 AM - 9:00 AM Boot Camp: Using Data to Build Your Story -- SPINS Strategist Joe Overall offers ideas on how you can build a data story to present to retailers and investors, whether you're hacking it together yourself or using syndicated data.
with Joe Overall, Brand Strategist, SPINS
9:00 AM - 10:00 AM Boot Camp Roundtable Networking --
10:00 AM - 10:15 AM Welcome Remarks --

Location: California Ballroom - Lobby Level

10:15 AM - 10:45 AM Lessons From a Celebrity Farmer --

Location: California Ballroom - Lobby Level
This conversation with co-founders John Foraker and Jen Garner will dig into the ways that the brand has grown, what has worked and what hasn't, and the aspects of brand- and company-building that are either enhanced or unaffected when a famous founder is on the cap table. It will also look into key issues affecting entrepreneurial brands and the ways that innovators can seek buy-in from their key partners.


with John Foraker, Co- Founder & CEO, Once Upon A Farm; Jennifer Garner, Co-founder and Chief Brand Officer, Once Upon A Farm
10:45 AM - 11:15 AM Growing in Whole Foods --

Location: California Ballroom - Lobby Level
Whole Foods Market has long served as a launching pad for food and beverage brands, but many founders don’t know how to get a foot in the door. What do executives and merchants seek from potential suppliers? And what is required to expand into additional regions? Casey Gaston, executive leader of Local and Emerging Brands at Whole Foods, will share how brands can prepare strong pitches, properly calibrate growth ambitions, and forge the best path for success within the company.


with Casey Gaston, Executive Leader of Local & Emerging Brands - Center Store, Whole Foods Market
11:15 AM - 11:45 AM State of VC Investing Panel -- Location: California Ballroom - Lobby Level
What are the macro factors creating changes in the exit landscape? How should founders think about business operations and funding due to those changes? A panel of investors will discuss today’s funding environment for early-stage brands and market trends to watch in the year ahead.
with Wayne Wu, General Partner, VMG Partners; Rachel Hirsch, Managing Partner, Wellness Growth Ventures; Steve Young, Managing Partner, Manna Tree
11:45 AM - 12:45 PM Sponsored Workshop: Supply or Die: Practical Advice for Emerging Food Brands on Scaling a Healthy Supply Chain --

Location: Promenade Ballroom - Lobby Level
You have a successful product, marketing strategy, and a growing customer base. However, there's one major issue: your supply chain is insecure, leaving you vulnerable in your pursuit of growth. The supply chain is crucial for the success of your product, and protecting it is vital for expanding your operations. Join the Bay State Milling team for an insightful workshop drawing on their 125 years of expertise in ingredient supply chains. The session will tackle common scaling challenges and offer practical strategies to help you navigate supply chain pitfalls. Gain confidence in your ability to grow your business while learning from industry leaders.


with Ed Fish, Senior Vice President & General Manager, Varietal Solutions, Bay State Milling
11:45 AM - 12:15 PM Unlocking Growth Amidst Challenges --

Location: California Ballroom - Lobby Level
Founders come into the food business with great ideas, incredible energy, and are fast saddled with the everyday chaos that is running their business and battling for survival. It sometimes takes years to find the patterns in customer feedback and retail fit, and the products needed to unlock growth.Attendees will learn to lop time off of that waiting game when they hear from two brilliant entrepreneurs on the ways they have found high-impact growth opportunities within challenging periods of company development.


with Jane Miller, CEO, Rudi’s Rocky Mountain Bakery; Justin Gold, Chief Innovation and Strategy Officer, Rudi’s Rocky Mountain Bakery
12:15 PM - 12:30 PM Nosh Best of 2024 Awards Announced --

Location: California Ballroom - Lobby Level
The winners of the Nosh Best of 2024 Awards will be announced live on the Nosh Live stage. We will also be interviewing one of our winners!

12:30 PM - 2:00 PM Lunch Break, Sampling & Elevator Talk --

Location: Bayview Ballroom - Rooftop
Lunch is served in the Bayview Ballroom on the rooftop level and is included with registration. Sampling continues in the foyer of the main ballroom and a live recording of Elevator Talk on the livestream takes place in the Venice room on the lower level.

1:30 PM - 2:30 PM Sponsored Workshop: Closing the Innovation Gap with Walnuts --

Location: Promenade Ballroom - Lobby Level
Explore the versatility of California walnuts in consumer packaged goods in this interactive workshop. Participants will engage in a hands-on tasting exercise, learning how to incorporate walnuts into innovative snack and meal solutions while enhancing product appeal and nutritional value. 


with Keith Seiz, Food Manufacturing & Innovation, California Walnut Board; Robert Danhi, Chef-in-Residence, California Walnut Board & Commission
2:00 PM - 2:30 PM Confessions of a Fast-Growing Brand --

Location: California Ballroom - Lobby Level
The co-founder and CEO of Goodles, Jennifer Zeszut, will be joined by one of the breakout brand’s earliest financial backers, Springdale Ventures’ Genevieve Gilbreath, to address the ways that the brand’s growth has quickly forced them to address challenges that are both operational and funding related, and outline ways that the relationship between investors and entrepreneurs can change as the stakes increase.


with Jen Zeszut, CEO & Co-Founder, Goodles; Genevieve Gilbreath, Co-Founder & General Partner, Springdale Ventures
2:30 PM - 3:00 PM Ops Are Sexy: Milking Your Manufacturing for Money --

Location: California Ballroom - Lobby Level
A panel of experts will weigh the advantages and disadvantages of self-manufacturing versus partnering with a contract manufacturer. The group will discuss ways to optimize supply chains and scale production as a business grows. Attendees will learn how to squeeze more dollars out of operations and effectively build for the future.


with Yassin Sibai, Founder, Afia Foods; Craig Albert, Founder & Managing Partner, Saphineia Manufacturing Partners; Oisin Hanrahan, Founder & CEO, Keychain
3:00 PM - 5:00 PM Nosh Live Happy Hour --

Location: Sinder Outdoor Lounge - Lobby Level
At the end of Day 1, continue the day’s conversations at the NOSH Live Happy Hour.

Please note that event agendas are subject to change.