"HOW TO BUILD, WHEN TO SELL" WITH HOULIHAN LOKEY

Jay Novak and Brandon Ng of investment bank Houlihan Lokey share insights on how to build brands and when to sell them at NOSH Live Winter 2018 in Santa Monica. “Big Food” knows it needs to change and look towards smaller, slow growth brands that have the potential to scale. As brands that emphasize simple ingredients, nutritional value, convenience and health benefits continue to resonate with consumers, larger companies are looking to those brands to gain relevance with those consumers and acquire new talent for modernizing brand building.