STOCKING THE GOODS MART
The Goods Mart is a better-for-you convenience store that carries natural and healthy food brands. Founder Rachel Krupa and Chief Merchant Alexander Duong walk the NOSH Live Winter 2018 audience through the founding of the innovative retail concept and how they approach stocking their shelves, while trying to compete in the c-store channel with low price points.
INDUSTRY ALL STARS HAVE SPOKEN AT NOSH LIVE
Senior VP of Merchandising & Product Development, Thrive Market
A twenty-five year veteran of the Natural Products industry, Jeremiah has been on all sides of the business and supply chain, literally from seed to shelf. Thrive Market’s Senior Vice President of Merchandising + Product Development, Jeremiah also served for 7 years as the Executive Global Coordinator for the Beauty, Apparel & Wellness categories at Whole Foods Market, a $1.5 billion annual division of the business during his tenure. During his time at WFM, he pioneered multiple, industry changing, quality standard initiatives including natural beauty standards (AKA WFM’s Premium Body Care standard), organic labeling requirements for personal care, and the largest ever sustainable packaging guidelines for a major retailer later adopted by WalMart. Jeremiah is also a passionate advocate for and creator of Fair Trade standards that changed the natural products landscape. In addition to developing hundreds of branded products that line natural food store shelves and managing the Whole Foods & 365 private label brands, he also helped Dr. Andrew Weil develop his branded product platform. Thrive Market launched in November 2014 and has skyrocketed to become the largest national Non-GMO food retailer in the US while democratizing access to natural + organic foods for all Americans. Jeremiah was part of the startup team and built the initial product launch catalog and also is responsible for Thrive Market’s premium quality, yet value priced, private label program. Since December 2015, Thrive has launched over 370 private label items with over 500 more products in the pipeline scheduled for launch in 2018 & beyond! 98% of the items launched to date are Certified Organic with a focus on regenerative agriculture practices as well. Jeremiah and his team spend countless hours sourcing the highest quality, organic + non-GMO products so that Thrive Market Members can feel confident they are getting the absolute best for themselves and their families everyday. When not working as an eco-superhero, he can be found in the Texas Hill Country practicing hot vinyasa yoga, spending time with his daughters, or checking the surf report and planning his next escape to the coast.
Nicole Bernard Dawes
Founder, Late July Snacks
Nicole Bernard Dawes is a pioneering business owner whose lifelong dedication to transforming the food system resulted in her founding Late July Snacks, one of the country’s most successful organic snack brands. Nicole has been named Food & Wine and Fortune Magazine’s ‘Most Innovative Women in Food and Drink’ and Forbes Magazine’s ‘Top Five Women Breaking Barriers in Food and Beverage.’ Furthering her dedication to the industry, Nicole is excited to announce the launch of Nixie Sparkling Water, hitting shelves in 2019.
Sarah Michelle Gellar
Chief Brand Officer & Co-Founder, Foodstirs
Sarah Michelle Gellar is a Golden Globe nominee and Emmy winning actress best known for her roles in Buffy the Vampire Slayer, ABC’s All My Children, CBS’s The Crazy Ones, and Cruel Intentions among others. Off screen, Gellar lends her time and support to child and hunger organizations as an advocate and activist. She works closely with No Kid Hungry and Baby Buggy as well as the nonprofit organization CARE. In October 2015, Gellar stepped into a new role as entrepreneur, co-founding Foodstirs (www.foodstirs.com) along with Galit Laibow and Gia Russo. Foodstirs is a culinary lifestyle brand that offers convenient, delicious and healthier ways to bring families together in the kitchen. From creative cooking kits to premium signature baking mixes, Foodstirs inspires creativity and curiosity, while emphasizing the importance of a healthier lifestyle.
Vice President of Foods, Unilever North America
Matthew McCarthy heads up Unilever’s Food business in North America. In his 20 years with the company Matthew has cultivated a diverse path in marketing and general management working across Foods and Personal Care. He has led a wide range of iconic consumer brands and has a passion for building teams and creating transformative growth. Matthew has received a number of industry recognitions including Cannes Gold Lion, One Show Gold Pencil, IAB MIXX and Adweek’s Brand Genius award. As Vice President Foods NA Matthew is a member of Unilever’s US country board and global Foods Leadership team. Matthew’s wife Lisa is a director at the Bronx Zoo/Wildlife Conservation Society and together they are actively involved in their personal passions of animal welfare and social justice.
Founder & CEO, Daily Harvest
Rachel Drori is the founder and CEO of Daily Harvest, the direct-to-consumer brand blending health and innovation to provide delicious superfoods straight to your freezer. Founded in 2015, Daily Harvest was launched as a solution to Rachel’s own daily challenge: squeezing in healthy, nutritious meals into her busy life. From the early days of hand-delivering homemade smoothies from her car, Rachel has built Daily Harvest into one of the fastest-growing nutritional food brands in the U.S. The company has over 100k subscribers, delivering activated breakfast bowls, “nice cream” sundaes, and soups to freezers across the U.S. Today, Rachel continues to reimagine ‘frozen fresh’ to make health foods convenient without sacrificing nutrition or taste. Prior to founding Daily Harvest, Rachel harnessed her skills as a customer-centric marketing executive, leading teams at Gilt Groupe, American Express, and Four Seasons Hotels and Resorts. Rachel holds a Bachelor of Arts degree from the University of Pennsylvania and an MBA from Columbia Business School. She currently resides in New York City with her family.
Co-Founder & Chief Organic Optimist, Stonyfield Farm
Gary Hirshberg is Co-Founder and Chief Organic Optimist of Stonyfield Farm, the world’s leading organic yogurt producer, and the author of Stirring It Up: How to Make Money and Save the World (Hyperion, 2008). Gary frequently speaks on topics including sustainability, organic agriculture and the profitability of green business. Gary serves on several corporate and non-profit boards, including Blue Apron, Forager, Orgain, Peak Organic Brewing, and UNreal chocolates as well as Advisory Board member for Applegate. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award by the US EPA.
Co-Founder & CEO, Siete Family Foods
Vice President of Talent, VMG Partners
Cassie Nielsen is the Vice President of Talent at VMG Partners where she works intimately with founders and leaders of branded consumer product companies on their Talent and People strategies. VMG has worked closely and successfully with brands such as babyganics, Drunk Elephant, Humm Kombucha, Justin's, KIND, Nature's Bakery, Perfect Bar, Pirate's Booty, Pretzel Crisps, Quest, Spindrift, Stone, SunBum, and Vega to name a few. Prior to her tenure at VMG Partners, she did executive search at SPMB and various Operations and Talent roles at Goldman Sachs.
NEXT CONFERENCE: NOSH LIVE SUMMER 2019 IN NEW YORK CITY
The next NOSH Live conference takes place at the Metropolitan West in New York, NY on June 10th and 11th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry.