HOW SIMPLE MILLS APPROACHES COMPANY CULTURE AND LEADERSHIP

Simple Mills founder and CEO Katlin Smith took the NOSH Live Winter 2018 conference stage to discuss how to build a brand with that proper artisanal feel and how to create an internal company culture that will help it to succeed. Smith spoke about the importance of motivating team members to deliver their best performance by creating an environment that recognizes the value of their work. “Usually when people try to alter the outcome they try to alter the individual,” she said, adding that rather than attempting to critique a person into changing, it is more effective to change the organizational structure around them.