HOW ANGIE'S PUT THE BOOMCHICKAPOP INTO THEIR BRAND
At NOSH Live Winter 2018 in Santa Monica, Angie Bastian shares how she went from a psychiatric nurse practitioner to the founder of bagged popcorn maker Boom Chicka Pop. She chronicles the evolution of the brand’s products, including the critical decision she made to expand beyond the company’s initial product, kettle corn, and embrace a new, more expansive brand identity built around positive energy and a sense of celebration.
INDUSTRY ALL STARS HAVE SPOKEN AT NOSH LIVE
Founder, The Goods Mart, Krupa Consulting
Over the last decade Rachel Krupa, founder of boutique PR firm Krupa Consulting, has launched incredible brands and discovered amazing products that share a common ethos – mindful practices, well-created natural foods and products, and a mission to do better. She has launched Thrive Market, Tastemade, Barnana, Brownie Brittle, goop Wellness, Sweetfin Poke, and Maman, also playing an integral role in the growth of Joe & the Juice’s in the U.S., Good Culture cottage cheese, Pukka Tea, MatchaBar, McConnell’s Fine Ice Cream as well as West Coast expansion of Milk Bar and Shake Shack. Her reach has also extended into culinary awareness for revolutionary festivals like Coachella, Arroyo Seco, Eat Drink Vegan, and Panorama. Inspired to inspire others by the restaurants, snack brands, and wellness thought leaders that she’s worked with – all passionate about ingredient quality, ethical sourcing, and consciously created business – in 2018, Rachel opened The Goods Mart, a socially conscious convenience store. The Goods Mart has curated mission driven upgrades to standard store staples that are not only delicious but also better-for-you and the environment. The Goods is a new kind of destination where neighbors get to know each other while grabbing a sustainable coffee for $1.25, a dye-free candy bar, a tasty local artisanal sandwich, chips, or the essentials – eggs, toilet paper, and milk – all the while giving back to local charities. There are two TGM locations: Silver Lake, CA and New York, NY.
Co-Founder & Chief Organic Optimist, Stonyfield Farm
Gary Hirshberg is Co-Founder and Chief Organic Optimist of Stonyfield Farm, the world’s leading organic yogurt producer, and the author of Stirring It Up: How to Make Money and Save the World (Hyperion, 2008). Gary frequently speaks on topics including sustainability, organic agriculture and the profitability of green business. Gary serves on several corporate and non-profit boards, including Blue Apron, Forager, Orgain, Peak Organic Brewing, and UNreal chocolates as well as Advisory Board member for Applegate. He has received 12 honorary doctorates and numerous awards for corporate and environmental leadership including a 2015 Champion for Children Award from Mount Sinai Hospital’s Children’s Environmental Health Center and a Lifetime Achievement Award by the US EPA.
CEO & Founder, Biena Snacks
Poorvi Patodia launched Biena Snacks in 2012, when the plant-based protein snack trend was still in its infancy. Inspired by a favorite childhood snack, she started experimenting with roasted chickpeas in her own kitchen, and ultimately came up with a unique roasting process that resulted in a light and crispy texture, that maintained the protein, fiber and nutrients of a whole chickpea. Today, Biena Snacks has reached national distribution with availability in over 14,000 retail locations, secured dozens of "best snack" awards and recently introduced a first-of-its-kind line of chocolate-covered roasted chickpeas, which includes a Girl Scout Cookie™-Inspired Thin Mints™ flavor that launches in June. Poorvi has been recognized as an emerging business leader, being featured as a "Rising Star" CEO among the Inc. 5000 fastest growing companies in 2017, and one of Food Navigator USA’s “Entrepreneurs to Watch. Poorvi has her MBA from Duke University Fuqua School of Business, and lives in Boston with her husband and two daughters. She frequently mentors other budding food entrepreneurs in the Boston area, offering guidance to help grow and produce more successful local businesses.
Co-Founder & CEO, Siete Family Foods
Co-Founder and CEO, Sir Kensington's
Mark Ramadan is the Co-Founder and CEO of Sir Kensington's, creators of all-natural, globally inspired condiments. While attending Brown University, Ramadan and his classmate, Scott Norton, were inspired by an article penned by Malcolm Gladwell, titled “The Ketchup Conundrum,” which suggested that it was impossible for new ketchup brands to compete with the nostalgic incumbent, Heinz. From there, Ramadan and Norton made it their mission to disrupt the broader condiment category by not only focusing on taste, but by building a brand identity that celebrated both food education and food entertainment. After two years of testing recipes and creating Sir Kensington’s story, the company launched in June 2010. Prior to Sir Kensington's, Ramadan worked as a consultant at McKinsey & Company in New York City, specializing in the consumer goods and travel industries. While completing his undergraduate program at Brown University, Ramadan gained experience at the financial companies Goldman Sachs and Oberon Securities. He graduated in 2008 from Brown with a BA in Economics and International Relations. Ramadan has been featured on Fast Company’s “1000 Most Creative People in Business” and Forbes’ “30 under 30” list.
Kara Cissell Roell
Co-Founder & Managing Director, VMG Partners
Kara co-founded VMG Partners in 2005 and focuses on all aspects of the Fund’s investment strategy, sourcing, execution, portfolio company oversight and exit management. Since its inception, VMG has partnered with entrepreneurs and management teams to provide a breadth of value-add resources in the areas of sales, marketing, branding, finance, operations and legal support which enable its partner companies to rapidly increase brand awareness, accelerate growth and build equity value. Kara serves, or has served, on the boards of babyganics, Bare Snacks, Drunk Elephant, Health Warrior, Humm Kombucha, KIND Snacks, Pirate Brands, Pretzel Crisps, Quest Nutrition, Solid Gold Pet, Sun Bum, Waggin’ Train and Vermont Smoke & Cure, among others. Kara has been an investor in emerging, lower-middle-market branded consumer companies for the last 18 years. Prior to her private equity career, Kara was an Analyst at the investment bank of Schroders plc and received her Bachelor of Arts in Economics and German from Colgate University.
Director, Retail Brand Partnerships, Starbucks
Deb joined Starbucks 5 years ago, and for the past year has led the Retail Brand Partnerships team. She and her team run the snack category across North America and have the enviable task of finding new food brands for Starbucks stores that customers can feel good about—ones made with simple, pure ingredients and crafted with love and care. Prior to working with food entrepreneurs to build a snack business for Starbucks stores, Deb spent 12 years in traditional consumer packaged goods. At Starbucks she created the shopper marketing and shopper insights function from the ground up, and managed various coffee brands for the FDMC channel including Starbucks packaged coffee, Seattle’s Best, and VIA Instant coffee. At Kimberly-Clark she worked in various brand management and innovation roles. There she managed the creation of multi-brand marketing programs and the brand and shopper marketing efforts for the U by Kotex® launch, which won numerous awards including an IRI product Pacesetter, a Silver Effie for Shopper Marketing, and a Gold Hub Prize. Prior to Kimberly-Clark, Deb worked as a consultant with several leading retailers for Kurt Salmon. Deb has an undergraduate degree from Texas A&M and an MBA from Goizueta Business School at Emory University.
Founder & CEO, Presence Marketing
Bill started working in a natural food store when he was 16 and began reading books on nutrition and healthy living at a fervent pace. Paavo Airola, Norman Walker and Paul Bragg were some of the early natural food enthusiasts who influenced his lifestyle choices, along with the inimitable Dr. John R. Christopher, an early pioneer in herbal medicine. After nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors, he launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. With nearly 35 years of industry experience, he is uniquely qualified to lead Presence Marketing/Dynamic Presence during booming as well as unstable economic times. His passion for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building Presence Marketing/Dynamic Presence, the only independently owned, national - natural products brokerage in the United States.
NEXT CONFERENCE: NOSH LIVE SUMMER 2019 IN NEW YORK CITY
The next NOSH Live conference takes place at the Metropolitan West in New York, NY on June 10th and 11th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry.