HOW VMG EVALUATES AND INVESTS IN FOOD BRANDS

At the NOSH Live Winter 2018 conference Kara Roell, co-founder and managing director of VMG Partners, gave an insider look at how the group evaluates potential investment targets in the food space. Roell emphasized the role of strong, confident and visionary entrepreneurs play in helping brands get over initial hurdles, and how that kind of leadership gives a brand “soul.” Roell also warned of the danger of brands aligning with the corporate venture capital arm of large corporations because it can eliminate optionality.