SUMMER 2019 | JUNE 10+11 | NEW YORK, NY
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KROGER'S PLAN FOR NATURAL AND EMERGING BRANDS
Alex Trott and Katherine Bousson took the NOSH Live Winter 2018 stage to discuss how grocery retailer Kroger works with natural and emerging brands. Trott, who is the merchandising client lead for natural foods for Kroger-owned 84.51, explained that the store’s natural product consumers fall into two categories: “Naturally Essential“ and “Naturally Mainstream,” each with different preferences and spending habits. The former, she explained, prizes innovative products, while the latter is looking for better-for-you versions of existing items they already buy. However, Bousson, category manager at Kroger, explained that price is equally critical for both groups.
INDUSTRY ALL-STARS HAVE SPOKEN AT NOSH LIVE
Jared Rosenbaum
Senior Director, Corporate Development & Strategy, Kellogg
NEXT CONFERENCE: NOSH LIVE SUMMER 2019 IN NEW YORK CITY
The next NOSH Live conference takes place at the Metropolitan West in New York, NY on June 10th and 11th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry.
