SUMMER 2019 | JUNE 10+11 | NEW YORK, NY
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The Venue
AUTHENTICITY, VALUES, AND BUILDING A MULTI-CULTURAL BRAND
Miguel Garza, co-founder and CEO of Siete Family Foods, took the NOSH Live Winter 2018 conference stage to discuss how he and his family built a company that brings Mexican culinary traditions to a mainstream American audience. He recalled how a blunt response from a buyer changed his perspective on the brand’s identity and to embrace Siete’s position of “living in the hyphen” as a Mexican-American company. Working under the principle of “family first, family second, business third,” Garza explained that Siete takes a heritage-inspired approach to innovation; “If we can’t solve a problem for the consumer, we don’t think we should be getting into that space,” he said.
INDUSTRY ALL STARS HAVE SPOKEN AT NOSH LIVE
NEXT CONFERENCE: NOSH LIVE SUMMER 2019 IN NEW YORK CITY
The next NOSH Live conference takes place at the Metropolitan West in New York, NY on June 10th and 11th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry.