AUTHENTICITY, VALUES, AND BUILDING A MULTI-CULTURAL BRAND
Miguel Garza, co-founder and CEO of Siete Family Foods, took the NOSH Live Winter 2018 conference stage to discuss how he and his family built a company that brings Mexican culinary traditions to a mainstream American audience. He recalled how a blunt response from a buyer changed his perspective on the brand’s identity and to embrace Siete’s position of “living in the hyphen” as a Mexican-American company. Working under the principle of “family first, family second, business third,” Garza explained that Siete takes a heritage-inspired approach to innovation; “If we can’t solve a problem for the consumer, we don’t think we should be getting into that space,” he said.
INDUSTRY ALL STARS HAVE SPOKEN AT NOSH LIVE
CEO & Co-Founder, Coolhaus
Natasha Case founded Coolhaus in 2009 with Freya Estreller after she was working in architecture at Walt Disney Imagineering. They launched their architecturally-inspired, unique ice cream sandwich company from their barely driveable postal van at the Coachella Music Festival to an audience of 100,000. They built a loyal following over the festival weekend and returned to LA to an abundance of viral press, a rapidly building social media following, and an eager foodie audience. Since then, Natasha has been named a Forbes 30 under 30 Food & Beverage, Zagat 30 Under 30, Linked in 10 under 35 for Food & Leisure, as well as being featured in many national publications and radio like Cosmo, Dwell, and NPR, and TV shows including Food Network’s Chopped, Barefoot Contessa, Unique Sweets, Good Morning America, King of Cones, Andy Cohen Live and many more. The company has become one of the leading innovative small dessert businesses, growing significantly to include 4 trucks and 2 storefronts in LA, 2 trucks and one cart in NYC, and 4 trucks in Dallas, Texas. Moreover, consumers can now find Coolhaus’ pre-packaged ice cream sandwiches, hand-dipped bars, and hand-packed pints in 6,000+ gourmet grocery stores nationally, including Whole Foods and Gelson's, and larger retailers like Meijer and Safeway, and now internationally in Asia and the Middle East.
Kara Cissell Roell
Co-Founder & Managing Director, VMG Partners
Kara co-founded VMG Partners in 2005 and focuses on all aspects of the Fund’s investment strategy, sourcing, execution, portfolio company oversight and exit management. Since its inception, VMG has partnered with entrepreneurs and management teams to provide a breadth of value-add resources in the areas of sales, marketing, branding, finance, operations and legal support which enable its partner companies to rapidly increase brand awareness, accelerate growth and build equity value. Kara serves, or has served, on the boards of babyganics, Bare Snacks, Drunk Elephant, Health Warrior, Humm Kombucha, KIND Snacks, Pirate Brands, Pretzel Crisps, Quest Nutrition, Solid Gold Pet, Sun Bum, Waggin’ Train and Vermont Smoke & Cure, among others. Kara has been an investor in emerging, lower-middle-market branded consumer companies for the last 18 years. Prior to her private equity career, Kara was an Analyst at the investment bank of Schroders plc and received her Bachelor of Arts in Economics and German from Colgate University.
Vice President, Global Snacks, The Hershey Company
Anthony (Tony) Tyree is Vice President, Global Snacks for The Hershey Company. He is responsible for fulfilling the company’s vision of developing a $2 billion snacks portfolio across the globe. In his role, Tony leads the development of the strategic plan for Global Snacks, which translates to country implementation plans across focus markets. Tony’s responsibilities extend beyond organic innovation platforms, like Hershey’s Spreads, Snack mixes and Brookside snacks, to strategic opportunities including mergers and acquisitions (e.g. Krave).
Co-founder, Angie's BOOMCHICKAPOP
Angie Bastian, entrepreneur, co-founder and namesake of Angie’s BOOMCHICKAPOP, took a kernel of an idea and popped it into one of the fastest growing brands of natural popcorn. She and husband Dan founded their snack company in their Mankato, MN garage in 2001 as a means of creating a college fund for their children. Their gluten free, non-GMO, whole grain popcorn is proudly sold in natural food, grocery, club and mass retail outlets nationwide with a product presence in Canada, South Korea, Peru, Japan, Taiwan, the Caribbean and Mexico. The company is constantly innovating and is one of the fastest growing and most successful popcorn brands in the market today. Angie’s BOOMCHICKAPOP is loved by fans as an empowered, spirited brand that represents authentic, real food that delivers on the attributes of clean, transparent labeling and great taste experience. The company has twice won Star Tribune’s Top workplace honors. Angie herself is a recipient of the 2015 ACG BOLD Award for corporate growth and Connect Business Magazine’s 2012 Person of the Year. Girl Scouts honored her as a Pioneering Trailblazer and she is a 2015 Inductee to the Minnesota Women’s Business Owner’s Hall of Fame. She has been featured in the Wall Street Journal, Huffington Post, Forbes Magazine and appeared on the Martha Stewart Show. Her products have been recognized and awarded by numerous national publications and media. To learn more about Angie’s BOOMCHICKAPOP, visit boomchickapop.com or visit the Angie’s BOOMCHICKAPOP Facebook, Twitter and Instagram pages.
Founder & CEO, Presence Marketing
Bill started working in a natural food store when he was 16 and began reading books on nutrition and healthy living at a fervent pace. Paavo Airola, Norman Walker and Paul Bragg were some of the early natural food enthusiasts who influenced his lifestyle choices, along with the inimitable Dr. John R. Christopher, an early pioneer in herbal medicine. After nearly a dozen years of working in the Natural Products Industry, in varied roles within the sales and retail sectors, he launched Presence Marketing in January, 1990. He is surrounded by a dedicated cast of creative and intelligent people who carry out the mission of bringing healthy products to consumers, with great energy, passion, and resolve. With nearly 35 years of industry experience, he is uniquely qualified to lead Presence Marketing/Dynamic Presence during booming as well as unstable economic times. His passion for sustainable agriculture, healthy foods and integrated medicine are key drivers behind his commitment to continue building Presence Marketing/Dynamic Presence, the only independently owned, national - natural products brokerage in the United States.
Director, Retail Brand Partnerships, Starbucks
Deb joined Starbucks 5 years ago, and for the past year has led the Retail Brand Partnerships team. She and her team run the snack category across North America and have the enviable task of finding new food brands for Starbucks stores that customers can feel good about—ones made with simple, pure ingredients and crafted with love and care. Prior to working with food entrepreneurs to build a snack business for Starbucks stores, Deb spent 12 years in traditional consumer packaged goods. At Starbucks she created the shopper marketing and shopper insights function from the ground up, and managed various coffee brands for the FDMC channel including Starbucks packaged coffee, Seattle’s Best, and VIA Instant coffee. At Kimberly-Clark she worked in various brand management and innovation roles. There she managed the creation of multi-brand marketing programs and the brand and shopper marketing efforts for the U by Kotex® launch, which won numerous awards including an IRI product Pacesetter, a Silver Effie for Shopper Marketing, and a Gold Hub Prize. Prior to Kimberly-Clark, Deb worked as a consultant with several leading retailers for Kurt Salmon. Deb has an undergraduate degree from Texas A&M and an MBA from Goizueta Business School at Emory University.
CEO & Co-Founder, RXBAR
Nicole Bernard Dawes
Founder, Late July Snacks
Nicole Bernard Dawes is a pioneering business owner whose lifelong dedication to transforming the food system resulted in her founding Late July Snacks, one of the country’s most successful organic snack brands. Nicole has been named Food & Wine and Fortune Magazine’s ‘Most Innovative Women in Food and Drink’ and Forbes Magazine’s ‘Top Five Women Breaking Barriers in Food and Beverage.’ Furthering her dedication to the industry, Nicole is excited to announce the launch of Nixie Sparkling Water, hitting shelves in 2019.
NEXT CONFERENCE: NOSH LIVE SUMMER 2019 IN NEW YORK CITY
The next NOSH Live conference takes place at the Metropolitan West in New York, NY on June 10th and 11th. More than 300 natural food industry founder and executives come together to move their businesses forward and discover what's next for the industry. Plan ahead and secure your seat at the two-day conference for the natural food industry.