Bill Sipper discusses routes to market and distribution methodology
Conference Footage: Beverage School: Live in Chicago 2013
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Description
Bill Sipper, Managing Partner, Cascadia Managing Brands, discusses routes to market and distribution methodology.
Details
- Category
- BevNET FBU Conference
- Run Time
- 28 minutes
- Last Updated
- 4/18/2013
Table of Contents
- Introduction by John Craven, Founder, BevNET
- Eric Schnell Discusses Your "Year One"
- Question and Answer with Eric Schnell
- Kate Ratliff on How to Go from Idea to Formulation to Finished Product
- Question and Answer with Kate Ratliff
- Justin Prochnow explains the legal requirements for labeling and the basic regulatory framework overseeing the beverage category
- Bill Sipper discusses routes to market and distribution methodology
- Debbie Wildrick discusses channel strategies and outlines different retail styles
- Question and Answer with Debbie Wildrick
- Darrell Jursa covers online marketing tactics for beverage startups
- Question and Answer with Darrell Jursa
- Brad Barnhorn outlines basic funding options for beverage startups
- Neil Kimberley discusses company leadership structure and setting up advisory boards
- Panel: Winning in Chicago and the Midwest