That's it.
Overview
That’s it. is dedicated to making delicious, convenient, plant-based super snacks from only the purest ingredients, and completely free from the top 12 allergens. Since 2012, it has been innovating the natural foods category in the United States with its portfolio of simple and nutritious snacks made from real, whole foods. That’s it. transparently makes Snacks Without Secrets, with all items containing seven ingredients or less. Its flagship Fruit Bars, now the #1 fruit bar in America, contain only two ingredients: fruit + fruit. That’s it. You can find That’s it. nationwide at your local Starbucks, at major retailers such as: Target, Whole Foods, Costco, 7-Eleven, Walmart, VONS, CVS and Kroger, and at Amazon and www.thatsitfruit.com.
Fruit Bars
Zesty Fruit Bars
Truffles
Probiotic Fruit Bars
Crunchables
That’s it. Introduces Innovative Organic Coffee Energy Line at Thrive Market
That’s it. is excited to announce the launch of its latest product line, Organic Energy Coffee Mini Bars and Dark Chocolate Espresso Truffles, available at Thrive Market.
Distribution: Mooski Roams To New Regions; Cometeer Continues Brick And Mortar Push
Fresh granola bar maker Mooski is reaching new regions after inking deals with Foxtrot, Fresh Thyme Market and Central Market over the past two months. Check out the full roundup for distribution updates from Cometeer, Voyage Foods, Stumptown and That’s it.
Distribution: OffLimits Expands Retail Footprint with Fresh Thyme; Barvecue Partners with The Giant Company
Through its new partnership with Fresh Thyme, New York-based cereal brand OffLimits had added 73 new doors, bringing its total nationwide door count to 150. The partnership marks the formerly direct-to-consumer brand’s first natural grocery chain placement.
UNSTUCK Launches New Products, Celebrates ‘Friction-less’ Model Success
After a successful first year of operation, refugee-employment initiative UNSTUCK has announced a slew of new partnerships and co-branded SKUs to support its growing supplier network which is composed of companies committed to hiring refugees, helping them economically integrate into their new host community.
Brands Energize Offerings With Caffeinated Product Launches
Caffeine is perhaps the original functional ingredient, with coffee and tea battling sleep-derived mornings and afternoon slumps for generations. Over recent years, demand has continued to surge, with the rise of RTD coffee and highly caffeinated energy drinks and shots making it even easier for consumers to get their caffeine fix. Food brands are trying to get in on this energy action, taking cues from beverage companies and stepping up their use of caffeine as an ingredient.
With New Line, That’s It Hopes to Become “Plant-Based Snackable Platform”
With a slew of new product lines over the past few years, That’s It is working to prove that it’s more than just a fruit-based bar brand. As part of its goal to create a plant-based snacking platform across several categories, the brand this month debuted a new energy bar line called Keto Kick, which it hopes will further expand its reach to new consumers.
Industry Responds: RXBAR Sued for Allegedly Misleading Consumers with Clean Label
The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.
That’s It Lawsuit Sparks Conversation Around Clean Label Branding
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
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