BTR - a play on the word "better" - stands for "be BOLD, TENACIOUS, & RESILIENT," my parents' personal mantra. Five years ago, my parents were both diagnosed with rare forms of cancer. As their caretaker & working full-time, I was constantly on-the-move. I was inhaling so-called "better-for-you" protein bars, high in sugar, with ingredients I couldn't pronounce, and my nutrition suffered. With a background in food science and nutrition, I craved something that not only had better ingredients, but also served a real purpose. And that's how B.T.R. Bars were born. B.T.R. Bars are plant-based protein bars, each packed with specific purpose-driven superfoods & adaptogens to satisfy every snacking occasion from A.M. to P.M. Protein bars that check all the right boxes: keto & paleo-friendly, gluten, dairy & soy-free, non-GMO, and free from all gums, emulsifiers, sugar alcohols & flavorings of any kind. Each bar contains only 2-3g of total sugar and range between 150-170 calories making this BTR Bar the best on the market.
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