Description

Jeff Hilton of IMG Branding gives his insight on when you should move forward with advertising and marketing when it comes to product development.

Details

Category

Product Development

Run Time

10 minutes 20 seconds

Last Updated

9/9/2015

Table of Contents

• 38 secondsHow should I appropriately market the benefits of my functional ingredients?
• 39 secondsHow do I substantiate my marketing claims and what are the requirements?
• 46 secondsCan I use words like “the best” or “the leading”?
• 31 secondsWhat impact do my marketing and advertising claims have on my product’s compliance?
• 44 secondsWhat’s the importance of public relations to promote my product?
• 47 secondsWhen should press releases be created and distributed?
• 47 secondsHow does public relations and marketing work together?
• 51 secondsWhat’s the reasonable expectations for my public relation efforts?
• 47 secondsShould my public relation focus be more on trade or consumer media?
• 42 secondsHow do I know what’s the right demographic for my beverage?
• 46 secondsWhat are the spending habits of baby boomers?
• 1 minutesWhat are the spending habits of the millennial market?
• 39 secondsWhat are some options when marketing towards children?
• 27 secondsCan I market a functional beverage to children?